Main Content

Not a member, but would like to join us?

Email adam.fennelow@dba.org.uk or click here for more information on DBA membership.

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

What does Brexit mean for business?

In regards to intellectual property rights, Richard Burton, Senior Associate, Trade Mark Attorney, at D Young & Co LLP outlines that, “There is no immediate or imminent change to the scope, effectiveness and enforceability in the UK of EU intellectual property rights which cover designs, brands and patents.

However, following the UK’s departure from the EU, it is likely these rights will no longer be effective in the UK. It is anticipated that transitional provisions will be introduced, enabling businesses to re-register national UK rights to co-exist alongside EU rights.

During this transitional period, we are recommending that clients review their current protection and consider filing separate UK national applications alongside any existing EU rights in order to provide greater long term certainty.”

Since the UK electorate voted to leave the EU, the DBA’s business support partner Croner has been receiving calls from clients concerned about the short and long term impact on their business. What will happen to those who employ foreign workers? Will red tape and legislation be simpler? In this briefing paper Croner considers the impact on employment and health & safety law and offers advice to those businesses which currently employ foreign workers.

Download the briefing paper here.

 

DBA members have unlimited access to a helpline providing free HR, employment and general business telephone advice, information and guidance.

The service is operated by Croner Consulting and gives you immediate access to a team of highly experienced, professional consultants who can provide practical, reliable telephone advice. The consultants can provide help and guidance on a wide range of business issues.

Login to the Members’ area for full information and contact details.

For more information on DBA membership click here or contact Head of Services adam.fennelow@dba.org.uk

Image credits: © Dimitry Kuznetsor Dreamstime.com

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

Reasons to be cheerful

“Life must go on,” says business advisor Ian Cochrane, Chairman of Ticegroup, “there will be opportunities for positive thinking design agencies to help their clients to grow and thrive in this new trading environment.” Measures are being put in place to stave off recession and boost the economy, and Ian flags that there are at least three reasons to be cheerful:

  1. Borrowing should be easier moving forward and interest rates are likely to remain low for the foreseeable future. This will enable agencies to invest in staff, learning and technology to accelerate growth.
  2. Corporation tax may go down which will not only attract inward investment to the UK but automatically increase post tax earnings and the valuation of design businesses.
  3. The weaker sterling exchange rate will boost overseas sales potential.

“Agencies have a real opportunity to build and prepare their businesses ready for a possible trade sale in 3-5 years’ time,” says Cochrane.

On agencies’ financial concerns, accountants Green and Purple’s MD, Peter Carter also has some good news: those agencies who are service providers to the EU with few overhead costs in those markets, are in fact beautifully placed – they are now more competitive than a supplier in their client’s home country. “Any piece of work you quote in GBP now is worth the same to you as it was, but costs your clients less, because of the pound’s weakness, which will probably recover slowly but not for quite some time. If you already have any foreign-denominated retainers: happy days, they’re worth more to you than they were last month.”

Peter also flags that during the last few downturns we have seen a gradual shift where advertising and marketing spend is being seen as a recovery tool, rather than a discretionary nice-to-have, so agencies aren’t getting ‘switched off’ in a downturn, at least no more than other essentials like people and property costs. “Hold your nerve when quoting and tendering,” he advises, “you shouldn’t need to drop your prices to undercut ‘local’ competitors, and the UK has long had the edge in terms of sharp and effective design.”

The long game

“There is a long way to go until we are clear again on our working relationship with our European friends,” says industry expert Kate Blandford of Kate Blandford Consulting. “Stay calm, keep up those friendships, continue to do your extraordinary work, building healthy commercial futures for your clients’ brands.”

It’s a sentiment echoed by business development consultant, Catherine Allison of Master the Art: “Surely now, more than ever, agency CEOs need to project positivity, ensure agency staff remain confident and engaged, invest in their personal development and train them to represent the agency in the best possible way? Only then will they be best placed to convert those new business opportunities that do come their way.”

So in these extraordinary days, months and years ahead, this will be the time to really master your messaging to your clients on the value you can bring to their business; the ROI and commercial growth they can expect to see from investing in design. As the DBA’s CEO Deborah Dawton says: “UK design is world leading. Our industry’s proven ability to drive both business and economic growth has not changed, nor has the quality and effectiveness of our offer. UK design is a potent business asset and a sound commercial investment.”

It is our time to design a better future for business, government and society. The opportunity is there.

With thanks to the contributors from the DBA’s Register of Experts.

Image credits: © Leswag Dreamstime.com

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

About: Adam Fennelow

Adam Fennelow is Head of Services at the DBA.

For more information on DBA membership go to: www.dba.org.uk/membership
E: adam.fennelow@dba.org.uk

Image credit: © Kitano Dreamstime.com

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

The results were welcomed by the Prime Minister. David Cameron said: “When it comes to creativity, British talent and expertise has made this country the envy of the world. More than most, this is a sector that thrives on being open to the world outside. Whether it’s bringing in talent, filming on location or simply having access to the Single Market of 500 million people across Europe. The results of Creative Industries Federation’s survey are clear: we are better off in a reformed European Union than out on our own. To leave would be a leap in the dark.”

Sir John SorrellSays DBA CEO Deborah Dawton, “70% of our members export their design services overseas and maintaining access to European markets is obviously of major concern, with 90% of members citing this as a factor in their intention to vote ‘Remain’. With the UK design industry renowned globally for delivering both quality creative and commercial effectiveness, our members are clear that ‘Remain’ is the best option to ensure our sector can continue to capitalise on this reputation to trade ever more successfully in the European market.”

Sir John Sorrell, chairman of the Creative Industries Federation, said: “The UK creative industries are key to the way we are seen by the world and deliver a massive £84.1bn to our economy. Our position as a vital European creative hub is a huge part of this success – we benefit from a vast network of talented people, companies and institutions across Europe.”

On launch of the survey, the Prime Minister met with the Federation board members and other key figures from the sector to discuss the forthcoming EU referendum and the needs of the creative industries. The DBA’s membership of CIF and DBA CEO Deborah Dawton’s role on CIF’s Advisory Council continues to enable our members and the design industry to stand shoulder-to-shoulder with other arts, creative and cultural industries in proactively shaping the future of the sector, and to be at the heart of the discussions and decisions around policy matters that could directly affect DBA members.

Summary of DBA member response to CIF’s Europe Survey

36% of respondents were based in Greater London, with the others spread throughout England, Scotland and Wales.

Q. If you were asked to vote in the EU referendum today, how would you vote (on the basis of the needs and priorities of your business)? Should the United Kingdom remain a member of the European Union or leave the European Union?

90% Remain a member of the European Union

10% Leave the Union

Q. How important is membership of the EU to the future of your organisation?

24% Very important

31% Quite important

29% Neutral

10% Not very important

7% Irrelevant

Q. Which, if any, of the following issues contributes to your current thinking on how you might vote?

90% Access to markets

51% Access to talent

38% Regulation

27% National identity

11% Access to finance

For more information on the Creative Industries Federation click here.

DBA are members of the Creative Industries Federation.

Images supplied by: Creative Industries Federation

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

What are the options for the all important succession plan? And what needs to be in place for it to work?
  1. When first writing a plan you don’t have to have a definitive end goal in mind. The timing and type of exit do not need to be defined. You just need to have a plan to make sure your agency is in a position so that those decisions can be made further down the line.
  2. You need to be able to prove that the business can operate without you. Otherwise what are you selling? If you are an essential part of the business and you are leaving, what would a buyer be getting? If, with only 6 months notice, you can’t take a 6 month sabbatical from your business then it is not ready for sale.
  3. Process and delegation are key to getting your agency to the point where you can exit. Everyone in the agency should understand their role within it. The way your output is developed should be formalised and everyone brought into it. It should become second nature for all – and manageable without you in it.

So you think your agency can now run without you? But how do you prove it? Financial acumen is the main factor dictating the sale or takeover of an agency. The buyer doing due diligence wants to make sure that they are buying a financially secure business. You can illustrate this through having years’ worth of financial data going into detail such as profitability by client, income per staff head, utilisation rates, accurate sales pipeline predictions etc.

Once you have made yourself dispensable, and you have enough financial data to satisfy the most ardent analyst what are your options?

Outright sale – this could be to a holding group (such as WPP or the numerous smaller entities), or to another independent looking to grow through acquisition. Think laterally – Marketing and PR businesses might be looking to extend their reach into the design sector, specialist agencies in one discipline might be looking to broaden their scope.

Management buy-out – this offers increased continuity for clients, but the right people need to have been brought into the business at the right time to share the journey.

Staff ownership – the “John Lewis” model. Offering share incentives on a smaller scale are a good introduction to this. Enterprise Management Incentive (EMI) option schemes are a tax efficient way of allowing individuals to own part of the company – and can lock in key staff through the succession process.

Sale to a client – an option that was highlighted in 2015 with the high-profile acquisition of Seren by EY (formerly Ernst & Young). These agencies either tend to be highly strategic in their output, or can slip into the in-house design team role, so often have one large dominant client already.

Regardless of the option chosen there will probably be a tie-in clause which keeps the owner(s) actively involved with the business for a number of years to ensure continuity. This can be the hardest part for the owner who has relinquished control. Ensure that the negotiations around this part are thorough so everyone understands their roles and responsibilities.

Those who have successfully exited their business find that their financial security gives them creative freedom to make choices for the future. This might involve starting again, or finding a new way – remaining small and concentrating on the bits that got you interested in the design business in the first place.

Expert advice

Running a business can be challenging and sometimes, external advice is required. The Experts on our register have a track record and appreciation of what matters and what works for designers, their clients and their businesses, and can help you with a wide range of issues. Go to our register of Experts.

Annual Survey Report

This valuable tool can help you benchmark against your peers and provides context to your fee structure when dealing with clients. Go to Annual Survey.

About: Adam Fennelow

Adam Fennelow is Head of Services at the DBA.

For more information on DBA membership click here.
E: adam.fennelow@dba.org.uk

 

Image credits: © pic.r Dreamstime.com

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


Read more >>
creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


Read more >>
dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


Read more >>
dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


Read more >>
orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


Read more >>
user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


Read more >>
design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


Read more >>
retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


Read more >>
banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


Read more >>
Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


Read more >>

Main Content

About BEDA

beda logoBEDA’s 46 professional design and trade association members, from 25 member states, represent about 400,000 individuals designers across Europe.

BEDA is deeply involved in the shaping of policy for Europe and in raising awareness of the importance of design as a business tool. It aims to educate politicians to understand that design can be an enabler for change and to improve competitiveness for European industry. Ultimately, it wants an improved life for European citizens, through design.

As a result of many years successful lobbying in Brussels, today, design is part of the innovation policy for Europe called Innovation Union 2020.

Events and resources

BEDA members account for the majority of all design activities undertaken at a national and regional level across Europe. The Events Calendar highlights just a few of the diverse activities taking place to promote design, to educate companies about the benefits of design and to raise the awareness of the impact of design in our every day lives.

BEDA members also publish a huge amount of material that covers everything from national surveys and scoping reports to policy documents and thought leadership pieces. BEDA has also published several reports on design in Europe today, which can be downloaded.

News

Click here to subscribe to BEDA’s e-news to be kept up to date with what is going on across Europe.

 

Image supplied by: European Commission | BEDA

Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


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creative speak hands up

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


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dreamstime_m_43541379

The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


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dreamstime_m_16925686

Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


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orangina-range-72dpi

Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


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user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


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design_effectiveness_awards_2017_96

Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


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retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


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banks

Are banks fit for business?


Keith Forbes, Partner at Good Creative explores why banks need to have the vision and appetite to encourage the growth of SMEs through calculated risks.

24/05/2017


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Risk

RISK – the four letter word


The DBA's Head of Services, Adam Fennelow looks at how not talking 'risk' with your clients could be holding your agency back from growth.

24/05/2017


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