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The interviewers Michael Peters 11 July 2007
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Michael Peters in the chair

Newcastle 11 July 2007:

Putting Michael in the 'hot seat' are the following panel members:

Des Kennedy, Creative Director,

Infinite Design
A practising designer for more than 20 years (one of these days
he says, he may even become good at it!), Des Kennedy is a founding partner of Infinite Design Consultants.
Based in Newcastle upon Tyne, the company works for clients across the UK including The British Museum,
Places for People, the Universities of Plymouth and Newcastle, The National Trust and Papworth Hospital.

When not shouting at the design team he can be found shouting at his football team, Newcastle United, whose imposing ground, St James’s Park, overlooks the Infinite Design studio.

Laura Williams, MD, Zest Innovation
Laura has a background in Industrial Design and has worked as far afield as Indonesia. She first developed her interest in Service Design around 5 years ago which led to her involvement in a week-long scoping workshop for the DIEC, an organisation funded by One NorthEast to develop the discipline of Service Design and highlight the value it creates.

Developing this interest she co-founded Zest Innovation and has worked on projects with both public and private
sector organisations, from a broad range of market sectors, such as the Professional Services Industry and Digital Media.

At Zest Innovation apart from the role of Service Designer, Laura is responsible for project management, business strategy, development and client account management and brings a rare mix of creative and analytical skills.

     
 
     
 
     
 
     
 
     
 
     
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Michael Pagan, Account Manager, The Design Group
Michael joined The Design Group’s Account Management team in 2005 and is responsible for managing
a broad portfolio of accounts across the UK.

A mechanical engineering graduate, Michael developed a strong interest in the commercial power and consumer perception of brands during his early-career employment with British Airways (at the time of its controversial
tail-fin rebrand), BAE Systems, France (as its more global identity replaced ‘British Aerospace’) and Eurostar UK (as the company balanced rail industry constraints with a need to effectively promote its unique service).

Michael has always enjoyed client facing roles and the challenge of developing new relationships into profitable accounts. When combining this with his earlier experiences, Michael considers himself ideally suited to agency-based marketing roles, and enjoys the changing demands of his
current role. When not at work Michael enjoys travel, technology, reading autobiographies and is a keen sports fan.

 

Rachel Deller, Designer,

BIGtwig design
Full of beans and a little kooky, Rachel is currently combining full-time study with freelance design work.


Currently working at BIGtwig design, she is already dipping her toes into service design, design management, teaching and more thorough consultancy work. Rachel is also half-way through a 4 year BA Hons degree in Design for Industry at the University of Northumbria and working on the Eco Design Challenge with Dott 07 in the North East of England.

Other passions of the moment include both making books and devouring those of others'
as well as plundering treasures from the junk shops of the North East, which with all the work she is doingkeep her pretty much occupied a 120% of the time! She still wishes sleep was less essential, so shecould fit more in.

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