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A career in one word?
When the DBA asked
Martin Lambie-Nairn to sum up his career in design in one
word, he chose 'varied'...
Biography
Lambie-Nairn's history is laced with rich experience. He started
his career
in the world of television in the sixties by joining the BBC
as a temporary
holiday relief assistant graphic artist.
He subsequently
went on to work
as a graphic designer in 3 other television companies in the
UK, Rediffusion TV, ITN and London Weekend TV.
After leaving LWT and setting up his own company in the mid
seventies, he
went on to pioneer new graphic presentation techniques in
current affairs broadcasting for the current affairs programme
Weekend World.
With the advent of computer animation in the Eighties he produced
the
revolutionary computer-animated identity for Channel 4, which
was to have a profound impact on both television graphic design
and advertising. During this period he also conceived the
original idea for the satirical TV series Spitting Image which
ran for 11 years.
For the next decade he worked as a director of computer animated
commercials. These productions including the first ever 30
second computer generated ad in the UK, a TV commercial for
Smarties.
In the late nineties
he returned to the BBC as a consultant creative
director, a position he was to hold for the next 12 years,
during which time
he tackled the total re-branding of the BBC, it¹s TV
channels and radio
networks.
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