A career in one word?

When the DBA asked Michael Peters to describe his career in one word he uses the word ‘unfinished’.

Biography

Michael Peters is Chairman & Executive Creative Director of Michael Peters & Partners. His name is synonymous with British design, having been at the forefront of the industry for more than 30 years.

In 1970 he established Michael Peters and Partners which revolutionised the role of packaging in the marketing
of consumer products. In 1983, the company was led onto the London Stock Exchange, and by 1989 it had an annual
turnover in excess of £45m. Clients included the BBC, British Airways, the Conservative Party, Redland, ITV, United Distillers and Unilever.

In 1990 Michael was awarded the OBE (Officer of the Order of the British Empire) for his services to design
and marketing. Two years later, he founded The Identica Partnership.

The London-based company, now part of Cossette Communication Group, is one of the leading international brand and corporate identity consultancies.

Michael has recently left Identica and has set up afresh with Michael Peters & Partners.