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A career in one word?
When the DBA asked
Michael Wolff to sum up his career in design in one word,
he chose 'Rollercoaster'...
Biography
Recognised as one
of the world’s most experienced practitioners in establishing
the vision, purpose and consequent self –expression
of a variety of organisations, Michael's body of work has
spanned more than 30 years.
His career in design
has included the creation of some of the most iconic and well
known identities of the late 20th century…Starting in
the 1970’s with the creative rise of Wolff Olins, Michael
worked on the evolution of Bovis and the design of its humming
bird as well as the re-creation of both Audi and VW identities.
The Eighties saw the creation of 3i’s name, identity,
look and feel and the expansion of the idea of Renault and
its brand identity. Rolling into the 1990s he lead the way
in the creativity of the Addison experiment: creating the
original stages of the ‘greening’ of BP while
speeding ahead with creating the ‘Encouraging’,
the design of the first high-speed train in Spain.
Approaching the Nineties saw Michael working as an independent
consulting creative director where he worked on creating the
Labour Party rose, as well as developing the strategic creation
of the Citi identity for Citigroup.
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Moving in to the Noughties,
Michael has helped inspire various projects such as producing a
gradual renaissance of creativity in Mothercare and being part of
the evolution of a variety of brands for The Ministry of Sound.
Michael also likes opening new chapters in his life – like
working with the Helen Hamlyn Centre and the DBA to bring about
a revolution in inclusive design - or making new and unexpected
friends.
He enjoys finding situations where he doesn’t know what to
do or think. That’s when he finds that he needs and, so far,
can count on, his creativity. Most of all, he enjoys old friends
and new ideas.
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