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| Rodney
Fitch in the chair
London
25 April 2007:
Putting Rodney in
the 'hot seat' were the following intrepid interviewers:
Jon Lee,
Creative Director, 20/20
Jon wanted to paint signs from an early age, which led him
to Reigate School of Art & Design where he fed his passion
for lettering and typography. This set Jon out on his journey,
starting at
Pepe Jeans London and then further afield to South East Asia,
where he created a new watch for Swatch and in-store communications
for Sony.
However, the call for the home of football was stronger, and
so Jon moved to Interbrand where he managed to combine his
greatest pleasures of football and design by working on the
2002 FIFA World Cup Brand identity system and designed the
2002 FIFA World Cup poster. Having now been at 20/20 for three
years, he has worked with brands such as Volvo, Gala Casinos
and Leon.
In spite of this
impressive client list Jon is still waiting to top the golden
moment of his career so far, when he worked with Arsenal Football
Club, creating the Diamond Club and players’ tunnel.
He won’t ever forget the memory of presenting to Arséne
Wenger. Jon’s independent work includes designing a
book for Cyan Press on yes, you’ve guessed it, the Arsenal
brand story. I think Jon’s an Arsenal fan!
Jilly Cross,
Business Development Director, N1 Creative
Jilly is the latest addition to the brand communications consultancy,
N1 Creative, bringing
to the role eight years of marketing strategy and design experience.
Heading up business development, Jilly works closely with
N1’s creative team and their current clients including
the BBC, Udo's, Choice, ECI Telecom and Clarymist.
With a talent for talking to people she doesn't know that
well, Jilly joined the world of marketing and design in 1999.
She has since managed business development programmes for
creative agencies across all media, working with design groups
such as the Conran Design Group, Landor and
Wheel (now LBi).
Jilly and N1's approach
to design consists of a balance between form and function,
believing that just because it looks pretty, it means nothing
if it doesn't work - a philosophy that N1 bring to the table
of every project.
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Caoilfhionn O'Connor,
Designer, Corporate Edge
Caoilfhionn (pronounced Keylin) is an Irish designer with an impossible
name! Her career began in publishing after graduating with a Communications
Degree from Dublin City University, however a lifelong love of all
things creative and years of doodling in classrooms prompted a move
to London to study Graphic Design at Kingston University.
On graduating, Caoilfhionn took up a post helping to run a small,
two-man design agency in West London. She stayed there for two years
learning every aspect of the business from concept to delivery,
working on numerous projects encompassing corporate communications,
branding and book design.
Having amassed a wealth of experience, she moved to Corporate Edge
in 2005.
Here Caoilfhionn has had the opportunity to produce work for a wide
variety of high profile companies including Boots, Burberry, Cadbury
Schweppes, ICI, Marks and Spencer and Tesco.
Emma Wrafter,
University of the Arts
Emma trained to degree level in interior design, with experience
in studio/project management, events
co-ordination and more recently design research. On return to London
from Auckland 10 years ago, she developed a small (& finally
profitable) couture business with the designer Patsy Puttnam, undertaking
further studies in fashion business management.
Curious to understand the social benefits of design, Emma joined
The Sorrell Foundation 3 years ago, co-ordinating design-led programmes
in schools and the health service. This inspired a return to education
to broaden awareness about the contribution of design as a strategic
tool for both social and commercial projects. Her final thesis explores
the value of learning through work-based collaboration ‘In
the Magic Bubble: can extraordinary experience develop designers
of the future?’
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