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Rodney Fitch in the chair
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A career in one word?

When the DBA asked Rodney Fitch to describe his career in design with one word, he chose 'Challenging'...

Biography

Rodney Fitch CBE pp CSD pp DAD is Chairman and CEO of Fitch which he founded in 1972.

During a distinguished career, spanning nearly forty years, Fitch has also been active in the evolution of design education and the arts.

He is also a Senior Governor of the University of the Arts, London, helping to manage Europe’s largest collegiate university of the arts; has served as a member of the Design Council, the Council of the Royal College of Art and as a past President of the Designers and Art Directors Association and of the Chartered Society of Designers.

He has been a trustee of the Victoria and Albert Museum and is now Chairman of V & A Enterprises, the museum’s commercial business.

     
 
     
 
     
 
     
 
     
 
     
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In 1990 Rodney was awarded a CBE for his influence on the British design industry.

In 2005 had the honour to be inducted into the Legion of Honor and Hall of Fame of the American Institute of Store Planners.
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