|
In
line with both organisation's business strategies, this alliance
will see them
come
together to work in three key areas.
First
is a significant piece of research that will seek to clearly
demonstrate the
profile
and size of the sector, its experience and capabilities and
the main challenges that
the industry perceives itself to be facing.
Second,
is the launch in Spring 2006 of a national design referral
service to be
run
by the DBA. It will enable design buyers to identify their
needs and assist them through
the process of selecting the right design agency to meet those
requirements.
And
third, the development of skills and training initiatives
to ensure that
people
working in the design sector have a range of effective and
relevant skills that will
boost their business performance.
The
cumulative impact of this undertaking will see the DBA strengthen
its representation of the
sector, an aim that sits at the heart of the Design Council's
objectives to be achieved
by 2007.
Download the official press release
here
|