At the heart of what we stand for is effective design.
We have three major drivers:
- Bringing Business to Design
- Bringing Design to Business
- Bringing Design to Government
How will we deliver this? The outer wheel shows we have a number of sources to tap into, to learn from, to connect to and to service. Our membership - the design businesses - is central to this.
Strategic thrusts for the DBA
Bringing Business to Design
Our big focus
is to build the performance and improve the prosperity of
design agencies - of your business. This programme sees
an extension of the tangible offer such as the salary surveys,
the performance ratios, the business helpline and the legal
advice to a broader and bolder 'design consultancy diagnostic
This programme will also see an extension
of the DBA Training courses and workshops which inspire you
and your teams and lead to more potential for client contact.
This is about demonstrating the benefit of effective design as an integral part of your client's business mix. You will see how the DBA Design Effectiveness Awards has been repositioned to be far more business focused. There is a greater emphasis on outward communications of the value of design to the press that your clients read. You will see programmes of activities which offer greater opportunities to educate and inspire your clients.
Why are we doing this? Because the
better educated and informed your clients are the more they
will respect, invest in and value design and the impact it
can have on their business performance.
Building our programme of activities in the public sector as well as on the international stage is important to many DBA members and to the industry as a whole. We have a raft of activities to share with members throughout the year.