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Design Effectiveness Awards 2013 shortlist announced


The Design Business Association is delighted to announce the shortlisted winners of this year’s Design Effectiveness Awards.

The judging panels, made up entirely of clients and consisting of senior marketers from brands such as Santander, TFL, John Lewis, Magner’s, Oxfam and British Airways, put the entries through two rounds of rigorous judging to award a record-breaking 61 winners this year.


The Gold, Silver and Bronze status of each entry, along with a special prize for International Export and the winner of the ultimate Grand Prix for 2013, will be announced at the glamorous Awards evening on 7 February 2013 at The Brewery, London.

For tickets, click here.

Shortlist 2013


adidas Virtual Footwear Wall   Start JudgeGill adidas AG
Vina Laguna          Lewis Moberly Agrokor Vina
Amy's Kitchen            Honey Amy's Kitchen
Angostura 1824   Good Angostura Ltd
Balance Accountants Rebrand The Engine Room   Balance Accountants Ltd
Bath Rugby Website Positive Bath Rugby
Felix Pascoa                   Casa Rex Brigaderia 
Simply Thank You The Team British Gas
Cadbury Bournvita Blue Marlin Cadbury Kraft Foods India
Archerfield Links Tayburn Caledonian Heritable Ltd
Tetley's Rebrand            WPA Pinfold Carlsberg
Copas Turkeys Holmes & Marchant Copas Traditional Turkeys
Smart Meters Michon E.ON
Experiencia Gourmet Lewis Moberly El Puerto de Liverpool
Excellent Development WPA Pinfold Excellent
10 years in type Thompson Brand Partners Fontsmith
Happy Monkey Dew Gibbons Good Natured
Badger Hopping Hare BrandOpus Hall & Woodhouse
Harrison's Fund Pearlfisher Harrison's Fund
HiPP Organic Design Activity HiPP UK
Bush at Argos Bonfire Home Retail Group
Chad Valley at Argos Bonfire Home Retail Group
Hope and Homes for Children Website Positive Hope and Homes for Children
John West Rebrand Coley Porter Bell John West (MW Brands)
Andrex Washlets Elmwood Kimberly-Clark
Andrex Toilet Elmwood Kimberly-Clark
Huggies DryNites Elmwood Kimberly-Clark
Profiling International Customers Rufus Leonard Lloyds TSB International
M&S Bakery KIWI&POM Marks & Spencer
Morrisons Savers Coley Porter Bell Morrisons
Festival of Museums Tayburn Museums Galleries Scotland
Open Up To Social Media WPA Pinfold National Grid
National Trust Membership POS 999 Design National Trust
Nestlé Purnina PetLife Blue Marlin Nestlé Purina
Eggs for Soldiers Springetts Noble Foods
Census 2011 Elmwood Office for National Statistics
People Can! Elmwood People Can
Perry Court Crisps Studio 176 Perry Court Farm
Pipers Crisp Co. BrandOpus Pipers Crisp Co.
NIOXIN Dew Gibbons Procter & Gamble
Really Good Premium Breads Creative Media Really Good
Lysol / Dettol No-Touch Hand Wash Kinneir Dufort Reckitt Benckiser
Swan Jones Knowles Ritchie Republic Technologies UK
Cruising for Excellence Online Front Page Royal Caribbean Cruises
Enter the Dragon Tayburn Royal London Group
Responding to Climate Change Website Honey RTCC
Seven Seas Elmwood Seven Seas
Oliveira Da Serra Pearlfisher Sovena
Naked Noodle Path Symington's
Creating One Telefónica Family Lambie-Nairn & Someone Telefónica
Thames Water Drought Campaign Beyond Communications Thames Water
The Breakfast Club Elmwood The Breakfast Club
MailOnline Website Brand42 The Daily Mail Group
It All Adds Up Appetite The University of Leeds
AEG Powertools Rebrand Good TTI
The University Library WPA Pinfold The University Of Leeds
Valspar Europe Webb deVlam Valspar
Discover Graymatter Ltd Vauxhall Fleet
Waitrose LOVE life Pearlfisher Waitrose
Buckwud Canadian Maple Syrup

BrandOpus Wellness Foods
KFC - New Menu Boards Design Bridge Yum Brands

For more information on measuring effectiveness, last years winners and how to enter the Awards, click here

To book tickets for the 2013 ceremony, click here


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