The Design Business Association exists to promote professional excellence through productive partnerships between commerce and the design industry to champion effective design which improves the quality of people's lives.
The DBA's Wheel of Action
The DBA's 'Wheel of Action' gives an overview of our key drivers. The Wheel aims to encapsulate the direction the DBA is taking.
At the heart of what we stand for is effective design.
We have three major drivers:
- Bringing Business to Design
- Bringing Design to Business
- Bringing Design to Government
How will we deliver this? The outer wheel shows we have a number of sources to tap into, to learn from, to connect to and to service. Our membership - the design businesses - is central to this.
Strategic thrusts for the DBA