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Home / Awards
DBA Design Effectiveness
Awards Shortlist 2017




The DBA's annual Design Effectiveness Awards are both prestigious and authoritative, recognising the real and measured benefits delivered by design, and proving the value of design to business.

The 2017 shortlist of 42 winners has now been announced, after two rigorous rounds of judging by senior business figures from brands and organisations including Airbus, Deutsche Telekom, Diageo, Google, Guardian News & Media, ITV, Lego, PepsiCo, Volvo and more.


For the second year, a third panel of judges, consisting of CEOs from globally renowned businesses such as Aston Martin's Chief Executive Officer Andrew Cooke, Entrepreneur Deborah Meaden and Warner Bros’ President & MD Josh Berger, will meet to deliberate and determine the winner of the Grand Prix award. The coveted Grand Prix award has been presented in recent years to companies including HM Government, BT, BEAR, Legal & General and MailOnline.

View the full judging panel.

The Bronze, Silver or Gold status of each shortlisted winning entry, along with the winner of the Grand Prix for 2017, will be announced at the glamorous awards ceremony on 1 March 2017 at The Brewery, London. Book here.

“The DBA Design Effectiveness Awards are unique in focusing on the commercial results of design and it’s fantastic to see such a diverse shortlist this year, demonstrating the wide-ranging impact design is increasingly wielding across many different sectors of industry and areas of activity.” Chairman of the Judges, Andrew Summers


Shortlist 2017:


Business Agency Project Title
AkzoNobel Springetts Brand Design Consultants Armstead
Arla Foods Elmwood SKYR
Booths Smith &+ Village Booths Own Label


Smith &+ Village

Booths Bags for Life

Brunel University London Brand Ethos & Reason Design Brunel University London Design Strategy
Carlton & United Breweries Denomination The Rise of Mercury Hard Cider
Cawston Press Pearlfisher Cawston Press Sparkling Cans
Diageo forceMAJEURE Design Buchanan’s
Dimension Data Prospect Dimension Data
Financial Times 999 Design FT.com Customer Retention Journey
Freedom Finance Conch Associates Freedom Finance Repositioning

Glasgow Life

Front Page

See Humans Fly

GlaxoSmithKline GSK Nutrition Design Team & Cowan Horlicks India Restage
Green Park Brands jones knowles ritchie Hippeas
Green's Beers WPA Pinfold Green's Gluten Free Beer
Harrogate Water Brands Thompson Brand Partners Harrogate Spring Water
Heineken, Tecate Elmwood Redefining a Mexican Icon
Homeserve WPA Pinfold People Charter & Internal Branding
HOOQ Digital Elmwood Entertainment Unlimited
Intel Corporation 2LK Intel at MWC 2016
Kabuto Noodles B&B studio The Way of the Noodle

Lloyds Banking Group

M Worldwide

Lloyds Clapham Junction

Lucozade Ribena Suntory BrandME Orangina: Shaking Up a Classic
McVitie's Cake Company Springetts Brand Design Consultants McVitie's Cakes
NHS Leeds South and East Clinical Commissioning Group Thompson Brand Partners MindMate

Organic Seed and Bean company

Family (and friends)

Saving the Organic Seed and Bean Company

Polyseam The Engine Room GRAFT Brand
Sapience HR Absolute Sapience HR Rebrand
Selwyn's Brand Union Selwyn's Sells Seaweed from the Seashore
SOpharmacy Creative Leap SOpharmacy
The Donkey Sanctuary The Allotment Growing The Donkey Sanctuary
The Dune Group Four-by-Two Dune 'Catwalk Concept'
The Monty Bojangles Company Springetts Brand Design Consultants Monty Bojangles Taste Adventures
The Snowdon Trust Elmwood The Snowdon Trust
Twinings BrandOpus Twinings Discovery Collection
Twinings BrandOpus Twinings Sweet Greens
Unilever PB Creative Comfort Intense Fabric Conditioners
Unilever Design Bridge Flora ProActiv
Whitworths Springetts Brand Design Consultants Whitworths Shots
Wilson Browne Solicitors White Clarke Creative Wilson Browne Rebrand
World Vision UK The Yard Creative The Story Shop


UPM Raflatac

Awards ceremony

Book your tickets and tables now for the glittering Design Effectiveness Awards ceremony on 1 March 2017.

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