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Home / Awards
DBA Design Effectiveness
Awards Shortlist 2016




The DBA's annual Design Effectiveness Awards are both prestigious and authoritative, recognising the real and measured benefits delivered by design, and proving the value of design to business.

The 2016 shortlist of 61 winners has now been announced, after two rigorous rounds of judging by senior business figures from brands and organisations such as British Airways, Cabinet Office, Channel Four, Coca Cola, Innocent, LEGO, Macmillan, Procter & Gamble and Royal Philips.


Previously there have been two judging panels, but this year for the first time, a third panel of judges, consisting of CEOs from globally renowned businesses such as PwC’s Chairman & Senior Partner Ian Powell, Entrepreneur Deborah Meaden and Warner Bros’ President & MD Josh Berger, will meet to deliberate and determine the Grand Prix winner. This will bring a new level of prestige to the coveted Grand Prix award, which in recent years has been presented to companies including BT, BEAR, Legal & General and MailOnline.

View the full judging panel.

The Bronze, Silver or Gold status of each shortlisted winning entry, along with the winner of the Grand Prix for 2016, will be announced at the glamorous awards ceremony on 11 February 2016 at Tobacco Dock, London. Book here

“The DBA Design Effectiveness Awards are unique in focusing on the commercial results of design and it’s fantastic to see such a diverse shortlist this year, demonstrating the wide-ranging impact design is increasingly wielding across many different sectors of industry and areas of activity.” Chairman of the Judges, Andrew Summers


Shortlist 2016:


Business Agency Project Title
A.G. Barr jones knowles ritchie IRN-BRU's Tartan Army
Better All Round Acumen Design Associates Ora Kitchen Towels
Britvic Identica J2O Glitterberry

Carman's Kitchen


Carman's Refresh

Challs International Elmwood Buster Plughole Care
Collect+ 400 Communications Collect+ Brand Strategy & Identity
Dairy Crest / MH Foods BrandOpus Frylight Redesign
Diageo Design Bridge Johnnie Walker Global Gifting
Diageo Design Bridge Tanqueray No. TEN
Diageo LOVE Johnnie Walker Houses
Discuss Manchester True North Discuss

Fitness Garage

WPA Pinfold

The Fitness Garage

Fortnum & Mason Design Bridge From Hand to Heart
Gather & Gather Pearlfisher From Canteen to Cuisine
Genius Gluten Free Pearlfisher Creating Britain's Number One Gluten-Free Brand
GlaxoSmithKline Brand Union Flonase
GlaxoSmithKline Interbrand Sensodyne Complete Protection
Godrej UK Ergo Soft & Gentle
Goodlife Foods Springetts Brand Design Consultants Goodlife
Heron & Brearley Good Fly in the Loaf
HM Government Radley Yeldar GREAT Britain Campaign


WPA Pinfold

The Beer Studio

Ice Blocks BrandOpus Flyin' Fox Ice Blox
Joe's Tea Company Echo Joe's Tea Co.
Johnston Press WPA Pinfold The Yorkshire Post
Key4Life Lambie-Nairn Key4Life Rebrand

Kirklees Council

The Engine Room


Leeds Building Society Thompson Brand Partners Transforming Society
Lick This Way Up Lick Frozen Yogurt
Lindt & Sprüngli (UK) DewGibbons + Partners Lindt Master Chocolatier Collection
Marico bluemarlin Saffola Oats
Marks & Spencer DewGibbons + Partners Josh Wood Guardian of Colour
Merck Consumer Health Creative Leap Kytta Brand Re-staging
MillerCoors Turner Duckworth Miller Lite
Nestlé Hong Kong Elmwood Acti-V
Newby Lewis Moberly The Finest Tea Collection
Ocean Trawlers Carter Wong Design Atlantika Brand Creation
Pasty Presto Absolute Pasty Presto Rebrand
Pearlfisher Pearlfisher Jump In
Pipers Crisp Co. BrandOpus Pipers Crisp Co. Redesign
POP Village Elmwood A Step Forward for a Plimsoll Brand
Princes Food & Drink Group Tayburn Crosse and Blackwell
Purcell Kimpton Creative Purcell
Purity Soft Drinks Williams Murray Hamm JuiceBurst
Rainforest Foundation UK 999 Design Rainforest Foundation Summer Campaign
S7 Airlines Else London Friction Free Flight Bookings
Shepherd Neame JDO Brand Design & Innovation Whitstable Bay Redesign
Strong Nutrients Pearlfisher Changing the Perception of Health and Wellness
Superdrug B&B studio Superdrug Facial Cleansing Wipes
The Monty Bojangles Company Springetts Brand Design Consultants Monty Bojangles
The National Bingo Game Association The Workroom The Winning SHOUT!
Thompson Aero Seating Factorydesign Vantage XL Aircraft Seating
Treboom Brewery United by Design Treboom Brewery Bottle Range
Trend Control Systems Ratio Design Associates IQ4 Control Hardware
Twinings International BrandOpus Twinings Signature Blends
Unilever Casa Rex TIGI XMAS 2014
Virgin Media Engine Service Design Voice of Our Brand
White Logistics The Allotment Further and Faster than the Competition
Whitworths Brandpoint Happiness is Whitworths
Wyevale Garden Centres Kiwi & Pom Wyevale Garden Centres
Young's Seafood Springetts Brand Design Consultants Young's Seafood


Denmaur Package Design
UPM Raflatac

Awards ceremony

Book your tickets and tables now for the glittering Design Effectiveness Awards ceremony on 11 February 2016.

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