The DBA wishes to thank The Packaging Solutions Advice Group (PSAG) for their support of this year's DBA Design Effectiveness Awards.

The Packaging Solutions

Advice Group

What gives a brand tangible personality at the point of purchase? What triggers the consumer's purchase decision? What protects a product? What promotes a product? Who really understands the dynamic factors that effect packaging design?

The Packaging Solutions Advice Group (PSAG) is an association of leading material suppliers. These internationally regarded companies provide a comprehensive range of expertise and a valuable resource for developing new packaging concepts. Individually they offer detailed specific information for potential applications for their materials. Their strength lies as a collective resource for packaging innovation. Sophisticated research facilities and the willingness to experiment and develop new ideas have contributed to many ground-breaking packaging projects. The PSAG is uniquely positioned to collaborate on packaging projects, bringing together their individual experience and knowledge to solve the problems of packaging specifiers.

The PSAG welcomes enquiries from brand managers who wish to challenge convention just as much as designers wanting to deliver an outstanding creative packaging solution using materials differently. Effective packaging design enhances and develops brands.

The PSAG can make a difference. www.psag.co.uk