1 Corporate/Brand Identity 1.1 Design and implementation costs over £100,000
1.2 Design and implementation costs under £100,000
2 Print 2.1 Corporate - Annual reports, fact books, corporate, recruitment
and in-house communications
2.2 Consumer - Printed material as a product in its own right, such
as a newspaper or product/services literature
2.3 Business-to-Business - Printed material promoting products
or services to other business users
3 Interactive & Digital Media 3.1 Consumer Websites
3.2 Business-to-Business Websites
3.3 Community Websites
3.4 Online & Viral Promotion
3.5 Intranets
4 Packaging 4.1 Branded – Food & Drink
4.2 Branded – Non Food
4.3 Own Brand – Food & Drink
4.4 Own Brand – Non Food
4.5 Structural
5 Point of Sale Products or services to aid consumer communication or awareness.
6 Product 6.1 Consumer - Products available for purchase directly by the public
6.2 Industrial - Products available for business-to-business or industrial
7 Interiors 7.1 Office
7.2 Retail
7.3 Leisure
7.4 Other
10 Internal Communications A special category for any design project demonstrating effectiveness
in achieving internal communications related issues
11 Service Design Design of experiences that reach people through many different touch-points and that happen over time
12 Design Management
Rewarding outstanding examples of effective management where entrants can demonstrate success in overcoming exceptional hurdles to deliver significant commercial benefits, achieving organisational objectives and in gaining competitive advantage
13 Design for Society A special category for all design projects which have used design to provoke positive change within society and improved the quality of people’s lives
14 Environment For any design project demonstrating effectiveness in achieving environmentally
related objectives. The benefits achieved can relate to the object designed or the
effect/influence the designed object has on people’s attitudes and/or behaviour
Should you have an effective project, but are not sure in which category to submit it, please contact Louise at the DBA on 020 7251 9229 or email awards@dba.org.uk
Click
here for examples of previous winning case studies.
Click
here for tips on using data in your entry and for evaluating
effectiveness specific to each category.
