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DBA Inclusive Design Challenge 2008 Winner 
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Adare and Judge Gill were announced as joint winners of the DBA Inclusive Design Challenge, at a ceremony attended by over 200 guests at the Royal College of Art on 18 March.

‘Thanks for the Memory’– the theme of this years Design Challenge – centred on one of the toughest but most interesting questions to face the design community. It asked how design can address cognitive decline and enhance the quality of life of the 600,000 people in the UK suffering from dementia and, importantly, those who care for them.

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The DBA Design Effectiveness Awards recognise, reward and promote the integral role effective design plays in the creation of business growth.

Click here to view winning Design Effectiveness Awards case studies
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Winner
Adare - Mind Book
Mind Book is a stimulating multimedia software application that facilitates positive interaction between people with dementia, their families and carers.

A software application in the form of a virtual scrapbook, Mind Book is a memory trigger that addresses issues of communicating and coping with dementia – helping those who live with it to increase confidence, maintain relationships and improve interaction in social situations.

The main features are the Life Book, the Games area and the Diary section. The Life Book enables users to store and retrieve images, words, music, and connect these items to a specific date relating to their own history. The Games area features cognitive, mathematical, word tests and puzzles and the Diary section keeps track of appointments and events, continually updating the user’s ‘home page’ with reminders of birthdays, anniversaries etc. Mind Book’s suite of tools offer an inclusive package that can be used by anyone, not just those suffering with memory loss or dementia.

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Winner
Judge Gill - Ormsthwaite House
A new footprint for a modular care home designed specifically for people with a dementia that would be appropriate for elderly people without the disorder.

The concept addresses key insights gained during the research:

- How does a resident find their way back to their room when they cannot remember where it is?
- How do you plan individual rooms so they can adapt to their occupants’ changing condition?
- How can the healthy body and mind benefits of nature be incorporated into what needs to be a secure environment?
- How could a care home be designed to also make life easier for staff and visitors?

Judge Gill’s design template is the basis of a new starting point in long-term dementia and general old age accommodation design - a home that delivers inspiration, positivity and a sense of community whilst encouraging gentle, natural, everyday exercise via a promenade within a secure an easily monitored environment.

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DBA Design Challenge Shortlist 2007/2008

London Associates - Time2
Time2 is a product, an interface and a service which acts as an aide memoir with prompts and reminders; as a communications tool for text messaging; and as a ‘capsule for life’ with the user’s appointment history and personal photo store.

During initial research, London Associates became increasingly aware that routines and prompts were important not only for people with dementia but also for the elderly and also would help everyone.

They saw benefits in developing them as part of a product or service that could be integrated into a person’s life in an unobtrusive and friendly way. They used the familiarity of an analogue clock to aid with recognition and interpretation for later stage dementia sufferers.

London Associates wanted the product to stay inclusive over time, to grow and adapt with the person. Time2 is a product, an interface and a service, which acts as:

- An aide memoir - prompts and reminders
- Communications tool - text messaging
- Capsule for life - appointment history and personal photo store.

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N1 Creative - Tapestry
Tapestry is a software solution where memories, stories, photos, videos, audio, letters, recipes and ideas can be collected, stored and shared between the person with dementia and their loved ones and carers.

N1 Creative saw an opportunity to alleviate the problems that communication poses between those with dementia and those that love and care for them, by creating opportunities for a significant and enjoyable time together.

They did this by visualising each person as a rich mix of stories, experiences, passions, loves, hates, skills, secrets, etc. Capturing this whole tapestry of life, N1 Creative saw the chance to restore communication and retain an individual’s respect using technology.

As well as a consumer-facing tool, Tapestry holds potential for development in carer support, storing patient information to help with briefing, daily care handovers, and general care plan support.

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Fw.design - From A to D
A dementia-specific, portable navigational tool that works alongside more permanent wayfinding structures.

Fw.design have created a wayfinding system for Romford town centre and have taken this to another level, to address the needs of dementia sufferers, without compromising those of other users. They chose colours that are more memorable while retaining clear visual contrast.

More visual landmarks were added to break the journey down into smaller steps and landmarks were introduced that are easier for people with a dementia to recognise.
Fwdesign also created a set of landmark cards that work like stepping stones. Each journey is task-focused rather than destination-driven – ‘I’d like to post a letter’ rather than ‘where’s the post office?’

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Pearson Matthews - Memory Clinics
Memory Clinics is a walk-in proactive service on the high street that champions the maintenance of mental acuity and acts as a trustworthy monitoring facility.

Pearson Matthews aims to use design thinking to find ways to fundamentally change people’s attitudes to cognitive decline and thereby affect government policy. They believe that there is a need to encourage people to engage with cognitive decline earlier in order to delay the point where our powers decline so much that it triggers drastic change.

Pearson Matthews propose a new organisation under the banner of Memory Clinics, with a remit to drive a preventative approach to memory loss. Their idea is to treat memory the way we do with eyes or the body with regular checkups and exercise. Just like an optician thet propose Memory Clinics as walk-in high street services that encourages people to have regular visits. The service would provide tips and advice on how to keep the mind active and healthy and it would endorse memory aids, diets, games and puzzles.

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The Sponsors

Sanctuary Care
A subsidiary of Sanctuary Housing Association, Sanctuary Care was established in the mid 1990s to provide high quality nursing and residential care. Sanctuary Care has 52 Registered Care Homes, 5 Extra Care Schemes, 4 Home Care businesses, with over 2300 staff and a turnover of £51 million. The homes cater for older people, learning and physical disabilities, mental health, EMI, general nursing and residential.


Sanctuary Care is passionate about the quality of services it provides and all surplus income is reinvested into the business which allows us to provide residents with excellent standards of care from well managed and well maintained homes.

The London Centre for Dementia Care
The LCDC is based at University College London, and partnered with for Dementia. Our mission is to improve dementia care for all Londoners. We do this through providing information, expert consultancy, education and research in the field of dementia for professionals and care staff.

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