"The combined Oscars and Olympics of Inclusive Design,"
Rory Cellan-Jones, BBC
The DBA Inclusive Design Challenge is an annual design competition
to create a mainstream product, service, environment or communication
which can be enjoyed by people of all abilities and meet the needs
of the widest market spectrum.
Now in its 10th year, the Challenge was launched by the Royal College
of Art Helen Hamlyn Centre in collaboration with the Design Business
Association (DBA) as a creative response to the poor levels of design
of goods and services aimed at older and disabled people, a significant
and growing market sector as the population ages.
Over the years, hundreds of designers have worked on projects across
the design disciplines developing a range of solutions that are
mainstream in aesthetic terms but meet the extra functionality required
by older and disabled people - everything from a plaster that can
be applied one-handed, communications campaigns to help people remain
active, a new footprint for a care home, software proposals for
interactive services through to a cushion that encourages micro
movements to aid more comfortable seating.
This year
This year’s brief is entitled Active
Ageing – designing for our future selves and looks
at the challenges of our growing ageing population remaining active
and productive in later life.
The challenge is a great way to inspire and motivate your team in
a way that can’t necessarily be achieved through commercial
projects.
“The challenge provides us with invaluable case studies. In
six minutes we express what we care about and believe in, the thoroughness
of our approach, our ideas and design output. Some of our best clients
have been attracted to us by the Challenge case studies.”
John Corcoran, Wire Design
2009 winners - Matter
Exhibition
– NEW for 2010
To celebrate the 10th year of the Inclusive Design Challenge, each
of the Challenge winners will feature in an exhibition at the V&A
museum in April next year – showcasing the winning solutions
and the design teams behind them. This is a fantastic opportunity
for your team to join the likes of Factory Design, Imagination,
Seymourpowell, Wolff Olins, Matter, Pearson Matthews, Wire Design,
Coley Porter Bell, Adare and Judge Gill in an exclusive showcase
to the industry.
2010
Shortlist announced!
We
are delighted to announce the shortlisted agencies who have been
selected to take part in this year's Challenge:
Clinic
The
Hub
Vibrandt
BWA
Epitype
The
Alloy
Congratulations to all
the teams involved.
The first workshop took
place on Monday 5 Oct, with each team now planning their user forums
before sumbitting thier final work in the new year.
We wish them all the best
of luck!
2009 Winner
Matter
'mo
Physiologically sitting needn't be bad for us, its up to the products and the environments we sit within to support our bodies in a comfortable and healthy way. For this years challenge we worked alongside one of our existing clients Herman Miller to redefine an everyday icon of sedentary adaptation, the cushion.
'mo is a lightweight portable seating product that spreads its load evenly across its surface and with its dynamic support it accommodates the users micro movements providing a comfortable, stimulating seated experience. mo provides people with a health positive solution to adapt inadequate furniture at home, in the office, on public transport or wherever they feel existing seating solutions are letting them down.
Get up and grow is a dynamic campaign encouraging teenagers and the elderly to get together and grow food. Through a national network of community gardening projects based at care homes, the campaign will provide opportunities for residents to get involved in a more active way of life.
Shift is a communications initiative to tackle the growing problem of sedentary lifestyles. A fun approach to a serious subject, it uses a range of ambassadors to deliver the message in different ways to a diverse target group: the whole UK. It engages, educates and then encourages people to get involved.
Over the last 50 years our lives have become increasingly sedentary. We now do far less day to day than previous generations and are eating more. The influence of fast food with take-aways, all-you-can-eat buffets and gigantic plates of food has changed our eating habits leading to a situation where nearly 1 in 4 of adults and almost 1 in 3 of children in UK are now overweight or obese.
Rodd have produced a series of concepts that are aimed to provide simple and easy ways to get people eating the right amount without the need for scales and measures. The range, titled ‘Divide Equally’, provides users with tools for preparing, serving and storing the correct amounts of food.
Preparation aids range from chopping boards, which indicate the correct portion size, a ‘one cup’ marking system, through to a flat-pack cone that can be used to measure a single portion of many different food types.
Serving and storage aids include crockery that highlights the fact if you’ve been eating too much and provides you with the correct size meal; a baking dish system allowing easy reference to a correct portion and a set of portioning tools and crockery with lids that allow extra meals to be stored easily.
Whether we eat too much or not enough, are active or sedentary, the issue of portion size affects most of us. Divide Equally educates and enables people to take more control over their health and nutritional wellbeing through better portion control.
'Id' is designed to help individuals with inactive lifestyles. Developed in three parts, the system helps people to adopt a positive attitude towards change before enabling them to map their own personal barriers and potential. Finally, Id connects individuals with their most appropriate first steps and like-minded mentors who can help to support long-term lifestyle change.
Royal College of Art Helen Hamlyn Centre Centre The Royal College of Art Helen Hamlyn Centre works to advance a socially inclusive approach to design through practical research and projects with industry. Its Challenge Workshop Programme, which runs the DBA Inclusive Design Challenge, aims to include the needs of disabled people in new product and service innovation and is part of InnovationRCA, the College's innovation network for business.
Sanctuary
Care
A subsidiary of Sanctuary Housing Association, Sanctuary Care
was established in the mid 1990s to provide high quality nursing
and residential care. Sanctuary Care has 52 Registered Care
Homes, 5 Extra Care Schemes, 4 Home Care businesses, with
over 2300 staff and a turnover of £51 million. The homes
cater for older people, learning and physical disabilities,
mental health, EMI, general nursing and residential.
Sanctuary Care is passionate about the quality of services it provides and all surplus income is reinvested into the business which allows us to provide residents with excellent standards of care from well managed and well maintained homes.
