"The
combined Oscars and Olympics of Inclusive Design"
Rory Cellan-Jones, BBC
We are delighted to announce London-based creative agency Clinic as the winners of the DBA Inclusive Design Challenge 2010.
The
DBA Inclusive Design Challenge is an annual design competition to
create a mainstream product, service, environment or communication
which can be enjoyed by people of all abilities and meet the needs
of the widest market spectrum.
Now in its 10th year, the Challenge was launched by the Royal College
of Art Helen Hamlyn Centre in collaboration with the Design Business
Association (DBA) as a creative response to the poor levels of design
of goods and services aimed at older and disabled people, a significant
and growing market sector as the population ages.
This year's brief, entitled Active Ageing - designing for our future
selves, looked at the challenges of our growing ageing population
remaining active and productive in later life.
Clinic created Sage & Onions, a not-for-profit communications
initiative aimed at stimulating activity and community participation.
It encourages people to trade their time and skills with each other
- knitting tutorials for lightbulb changing, cooking lessons for
dog walking. Whilst the scheme would benefit people of all ages,
there are great benefits for the elderly population, offering a
sense of community and support.
CLINIC's Jenny Theolin, who led the project team said: "Working
on this has really opened my eyes to the subject, we've worked incredibly
hard over the last three to four months on this project - so we
are absolutely thrilled to win. We've met some very interesting
people throughout the process what we'd love to see now is the concept
take shape and live in the real world...it's too good an idea not
to become real."
Winner
Clinic Sage & Onions: the experience exchange
Sage & Onions is a not-for-profit communications initiative aimed at stimulating activity and community participation.
It encourages people to trade their time and skills with each other. Individuals and businesses can market events, share experiences and create new networks.
Congratulations also go to the fantastic
runners up at BWA, 1HQ and Epitype
Runners Up
BWA
Footnote
Footnote is a means by which difficult online forms and guides can be made accessible to anyone, via a Wiki-style set of advisory notes left by previous users who give tips on how to navigate the process successfully.
Given the future switch to online services and informa- tion, Footnote will provide guidance to the digitally excluded, whether paying their car tax or learning how to set up a mobile phone.
Surfaces play an integral part in all our lives. How can we make these surfaces more helpful and adaptive to our needs?
Move is a transitional surface 'futures' concept utilising new and emerging morphing, material and power technologies to help shape the way we use and interact with our surroundings.
Royal
College of Art Helen Hamlyn Centre Centre The Royal College of Art Helen Hamlyn Centre works to
advance a socially inclusive approach to design through practical
research and projects with industry. Its Challenge Workshop Programme,
which runs the DBA Inclusive Design Challenge, aims to include the
needs of disabled people in new product and service innovation and
is part of InnovationRCA, the College's innovation network for business.
Sanctuary
Care
A subsidiary of Sanctuary Housing Association, Sanctuary Care was
established in the mid 1990s to provide high quality nursing and residential
care. Sanctuary Care has 52 Registered Care Homes, 5 Extra Care Schemes,
4 Home Care businesses, with over 2300 staff and a turnover of £51
million. The homes cater for older people, learning and physical disabilities,
mental health, EMI, general nursing and residential.
Sanctuary Care is passionate about the quality of services it provides and all surplus income is reinvested into the business which allows us to provide residents with excellent standards of care from well managed and well maintained homes.
