| And the 2007 winner was....
Effectiveness
comes in many guises!
How
many projects have you worked on where your client has praised
the commercial impact of the design, but you've never actually
sat down and explored the full extent of the creative collaboration?
Were sales targets outperformed? If so, by how much? Was company
turnover affected, or a share price rise recorded? Did the
new design influence print and production savings, impacting
the margins of the business? Were there social implications
of your design? How long did it take for the design work to
deliver a return on investment? What other factors might have
influenced the results?
As
a professionally run design business you should be asking
these questions as a matter of routine. This not only allows
you to evaluate the effectiveness of your work, but to cement
existing client relationships and conduct confident conversations
with potential clients on the value you can add.
It
will also enable you to put forward a clear and convincing
case for the DBA Design Effectiveness Awards which assess
the true commercial impact of great design. Judged by a panel
of leading business figures, these Awards provide independent
acknowledgement that your consultancy can deliver to a client's
bottom line. As a winner this acknowledgement will provide
a beacon for clients and provide differentiation in a crowded
market place. In short, a fantastic new business tool.
The DBA
Design Effectiveness Awards assess the true commercial impact
of great design.
Uniquely, they recognise, reward and
promote the integral role effective design plays in the creation
of business growth and give clients the proof of quantifiable
results they need.
Design projects
which have tangibly affected a client's bottom line are contenders.
Make
your case and enter. Submissions are judged
by a panel of leading business figures enabling winners and
finalists to categorically prove to clients that their design
work works.
Frequently
asked questions
Who can enter?
A unique feature
of these Awards is that clients enter jointly with design
consultancies or with their own company design teams.
What can I
enter?
Any design projects;
either re-designs or new products that demonstrate the effectiveness
of design in significant situations for your client's brand
or company.
What are the
judges looking for?
Judges are looking
for designs that prove beyond reasonable doubt a cause and
effect between the new design and business success through
results.
When should
the project have been launched?
The project may have
been launched at any time however, your entry must include
some evidence collated within the last 18 months. Previous
evidence can also be used to illustrate the process.
How do I enter?
You will need to
read all of the information in the Call
for Entries before writing
a detailed yet concise description of the project, what it
was expected to achieve, how the results were measured, what
the results were, and crucially, the significance of those
results in the wider commercial context.
The next call for entries can be downloaded in April 2008 until then why not look at the 2007 call for entries - it won't change much!
When is
the next entry deadline?
4th June 2008.
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