* * * * * *
* * * *
* * *
* * *
Home / Awards / DEA 2004
*
Entry criteria
*
* *
Why enter * * * Entry criteria * * * Judging * * * Categories
*
Tips for success * * * Awards sponsors * * * Submit an entry
*
*
* *

The following winning case studies are available in full.

Please reference them as a guide to style and the type of data required in your entry:

Product:

Therefore and TomTom

Product:

Kinneir Dufort Design and Control Techniques

Packaging:

Coley Porter Bell and Kimberly-Clark

Packaging:

Elmwood and Challs International


Packaging:

Williams Murray Hamm and Clipper

Digital Media:

Front Page Design and Walt Disney Parks and Resorts

Internal communications:

Lucid Design and NPSA


Print:

Felton Communication and Lambeth Council


Print:

Creator and Transport for London

Print:

The Team and National Assessment Agency


Design Management:

Alloy and SunCorp Technologies

Corporate Identity:

Thru the Line and Bleiker's Family Smokehouse

Corporate Identity:

Blast and University of Sussex

Corporate Identity:

Wolff Olins and Oi

To reference other winners click here.



*
 
*
* * *
* *
* * Information & Guidance on:
* *
* *
* *
*
* *

Entry Criteria

Who can enter?
Client companies can enter, either in partnership with their own design teams or design consultancies.

What can I enter?
Any design projects; either re-designs or new products that demonstrate the effectiveness of design in significant situations for your client's brand or company. The entry may have been launched at any time however your entry must include evidence collated within the last 18 months.

What are the judging criteria?
Overall, judges are looking for designs that prove beyond reasonable doubt a cause and effect between the new design and business success through results. Effectiveness is measured in terms of commercial benefits achieved for the client and the customer and is not related to standards of aesthetics or 'good' and 'bad' design. For example, increasing sales alone is not as significant as increasing sales in a declining market and increasing staff morale.

Cause and effect
Proof beyond reasonable doubt of a cause and effect between the design solution and the results. Evidence of the targets set in the original brief and the results achieved.

Clarity of results
The judges are not looking for an in-depth analysis of why a particular design solution was chosen but what results were achieved.

Scale of effect
The significance of these results in the relevant commercial context or in the overall context of the business itself.

Winning entries often describe design projects that have had a significant impact on business performance in a broad context. For example, a product or identity that creates new business and jobs and captures a significant share of an existing market could be relatively more significant than an entry describing only an increase in sales. A 300% increase in sales in a booming market may be less significant than a 10% increase in a saturated one. Or, a design that turns a whole company around is more significant than one that adds a modest increase to sales.

Explanation and proof of effect
A project's success must be linked to a measured fact rather than an assumption. Use factual research to substantiate your claims (wherever possible this should be independent of client and consultancy). The effect of design must be isolated by also evaluating the effect of other influencing factors e.g. advertising campaign, direct marketing. It is not enough to state that sales went up by X percent after the introduction of a new design.

Clarity of presentation
How well written, structured and presented is the case? If design was the
only change, make this very clear in your entry, otherwise judges may assume
other factors.

*
*
Contact Us * * * Join * * * Top * * * Back * * * Print
*
Design Business Association - 35-39 Old Street - London EC1V 9HX
T +44 (0)20 7251 9229 - F +44 (0)20 7251 9221
Terms and Conditions
*
Site designed and developed by Lloyd Northover
*
* * *
  Home
*
  About dba
*
  Membership
*
  Services
*
  Training
*
  Events
*
  Awards
*
  Introduction
*
  Case studies
*
  League tables
*
  Effectiveness Awards
*
  Effectiveness Archive
*
  Design Challenge 2009
*
  Submit an entry
*
  Directory
*
  DBA Experts Register
*
* * *
* *
* *
  Member Login
* *
  Username:
 
* *
  Password:
 
* *
 
*
* *
* *
* * *
* Back to Top
* * * * * *