The judging process
There are two stages of judging and two judging panels.
Stage
one
The first panel
of judges will review each entry to determine whether it meets
the standards required to win an award. They will assess how
well the entry has performed against criteria such as 'cause
and effect', 'scale of effect', 'clarity of results', 'explanation
and proof of effect' and 'clarity of presentation'.
Stage
two
The second panel
of judges will decide the level of Award each shortlisted
entry should win depending on the strength of the case. Bronze,
Silver and Gold Awards will be presented at the Awards ceremony
in February 2011. The Bronze, Silver and Gold Awards recognise
and reflect the true achievement of all the shortlist in reaching
this stage.
The stage two panel
will also select the winners of the Grand Prix and other special
awards, also to be presented at the ceremony.
Feedback
Although the judges'
decision is final and no correspondence will be entered into,
after the Awards ceremony, entrants may apply for feedback
in order to help inform their future entries.
DBA Design Effectiveness
Awards judges for 2010 include: Andrew
Summers - Chairman
Design Partners
Paul Sternlieb
Marketing Director, Heinz
Philippa
Butters
Head of Corporate Communications, Yell
John Ashton
Head of Ecommerce, Screwfix
Ewan Carpenter
Marketing Director, GlaxoSmithKline Consumer Healthcare
Ximena O'Reilly
Head of Design,
Kraft Foods Europe
Lucian Hudson
Senior Advisor,
Marie Curie
Matthew
Stammers
Marketing Director,
Capita Software Services
Tom Lucas
Director of Marketing
& Communications, UKTV
Sam Hodin
Centrica
Dr David
Bickerton
Director of Communications,
BP
Colin MacKenzie
Marketing Director,
NHS Choices
Nick Adderley
Marketing &
Insight Director, BAA Airports
Tim Fairs
Head of Marketing,
Dixons
Rupert Bedell
Head of Marketing
Operations, HSBC
Tom Foulkes
Global Head of Marketing, Buro Happold
Mike Hoban
Marketing Director,
Direct Gov
Adrian Carne
Marketing Director,
Yeo Valley
Chris George
Nokia
Simon Rutter
SCEE
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