DBA Design Effectiveness Awards judges for 2008
Fiona Murray, Brand & Marketing Manager Dept for Business & Enterprise
Neil Pedliham, Design Manager, Superdrug
Simon Stewart, Marketing Director, Britvic Soft Drinks Ltd
Tom Foulkes, Head of Development Marketing, Retail Land Securities Group PLC
Joe Ferry, Head of Design, Virgin Atlantic
Clive Grynier, Director of Customer Experience for Europe, CISCO
Conrad Bird, Head of Strategic Marketing Policy for Government, Cabinet Office
Michael Charlton, CEO, Think London
Iain Hamilton, Managing Director, Dylon International Ltd
David Rennie, Marketing Director, Nestle UK
The judging process
There are two stages of judging and two judging panels.
The first panel
of judges will review each entry to determine whether it meets
the standards required to win an award. They will assess how
well the entry has performed against criteria such as 'cause
and effect', 'scale of effect', 'clarity of results', 'explanation
and proof of effect' and 'clarity of presentation'.
The second panel of judges will decide the level of Award each shortlisted entry should win depending on the strength of the case. Bronze, Silver and Gold Awards will be presented at the Awards ceremony on November 4, 2008 at the Hurlingham Club, London. The Bronze, Silver and Gold Awards recognise and reflect the true achievement of all the shortlist in reaching this stage.
The stage two panel
will also select the winners of the Grand Prix and other special
awards, also to be presented at the ceremony.
Feedback
Although the judges'
decision is final and no correspondence will be entered into,
after the Awards ceremony, entrants may apply for feedback
in order to help inform their future entries.
|
 |
