|
What makes a successful
entry?
1. Look for appropriate
projects to enter
As a general rule, the sort of projects which will do well
in this competition are those where tight and specific objectives
were set at the beginning and where sufficient data currently
exists to allow serious evaluation against those objectives.
2. Involve clients
from the outset (and start NOW)
Entries must be made with the approval of your client. You
will also need their full co-operation to obtain the sort
of data needed to make a convincing case for effectiveness
(see Focus on Effectiveness below). For help and advice on
how to gain your client's supportor for a client focused version
of the entry pack, email
here
3. Early preparation
of your entry
Experience shows that the longer you have to gather supporting
data for your entry the better, especially if your clients
are not to be put under undue pressure to supply statistics
and other information for case studies.
4. Reference
previous DBA winners
We advise you to read previous Award winners as a guide to
style and how much detail should be given. Click here to download
case-histories free of charge.
5. Extrapolate
other influencing factors
Successful entries can make a clear
distinction between the role of design
and other infl uencing factors such as
other marketing communications, market conditions and sales
trends. For examples of how this has been executed in previous
submissions click here.
6. Pay attention to the presentation
and writing of your entry
Unlike most other design competitions, the DBA Design Effectiveness
Awards are judged on written submissions. Visuals are only
used to give judges an appreciation of the scope and nature
of the design work. It is in your interest to produce a well
presented, clearly written and logically argued case.
|
