The Design
Front Page’s simple and intuitive training programme marks participants as they work through modules.
The sections are easily digestible and wrong answers are corrected immediately. This speeds up the process – previously the system was co-ordinated and marked by managers – while an administration area gives Disney a list of participants and their scores and email addresses. Users can start and stop at will and a progress bar at the top of the screen allows them to see how close they are to winning a prize. A ‘Helpful Hints’ button takes participants back to the relevant information and bonus questions at the end of every section enable users to pick up extra points.
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The Results
Within the first month of its launch 2,082 courses were completed: only 430 were completed in the whole of 2003/4. This represents an increased participation rate of 470 per cent. By March 2005, 5,001 courses had been completed, an increase of more than 1,000 per cent. Production and distribution costs were reduced by 50 per cent, reducing the average cost per course by 400 per cent. Product knowledge has also improved, with the average pass mark rising from 73 per cent to 95 per cent. The average length of stay on the site is 18.67 minutes and 35 per cent of agents are taking advantage of the flexibility of the system by sitting the modules in their own time.
Judges’ Comments
The judges praised the project's flexibility and the impressive results achieved in a short space of time.
‘An engaging and cost effective solution in a crowded training market. It was a highly successful delivery that more than achieved what was asked,’ said Christian Cull, Marketing Director, Waitrose.
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