* * * * * *
* * * *
* * *
* * *
Home / About dba / Case studies
*
Glasgow Mackintosh Festival
*
* *
Brand Identity * * * Interiors * * * Internal Communications * * * Design for Society
Packaging * * * Print * * * Product Design * * * Design Management * * * Point of Sale
Museums, Galleries & Visitor Attractions * * * Archive 2006
*
*
* *
Client
University of Glasgow & Mackintosh Heritage Liaison Group

Design Consultancy
999 Design Group
Aileen Geraghty
020 7739 3945
aileen.geraghty@999design.com
www.999design.com

The Challenge
The Glasgow Mackintosh Festival was created to celebrate the city's most famous architect, designer and artist, Charles Rennie Mackintosh, and aimed to generate an additional 150,000 visitors to Glasgow between 2006 and 2009.

The Brief
999 Design were commissioned to create a brand mark, identity and website that would also live on once the festival experience was over.

 *
 

* * *
* *
Gold winner
* *
*

Wander. Wonder.Welcome
*

* * *
* * Bronze winners
* *

Glasgow Mackintosh Festival

Find Yourself at Woodhorn
*

* *


The Design
The brand identity is a unique and strong monogram: the use of a square, a pink accent colour and a stylised 'o' gives it a fresh and contemporary feel while at the same time reflecting the Machintosh heritage.

The Results
There were 638,730 visits to Glasgow Mackintosh Festival events in 2006 and an additional 49,898 visitors attracted to the festival and to Glasgow. The local economy was boosted by more that £5.6million (Euro 8.2milllion).

Bronze Museums, Galleries and Visitor Attractions

 *
*
Contact Us * * * Join * * * Top * * * Back * * * Print
*
Design Business Association - 35-39 Old Street - London EC1V 9HX
T +44 (0)20 7251 9229 - F +44 (0)20 7251 9221
Terms and Conditions
*
Site designed and developed by Lloyd Northover
*
* * *
  Home
*
  About dba
*
  Our vision
*
  Directors & team
*
  Case studies
*
  Alumni
*
  News room
*
  Industry partners
*
  Membership
*
  Services
*
  Training
*
  Events
*
  Awards
*
  Directory
*
  DBA Experts Register
*
* * *
* *
* *
  Member Login
* *
  Username:
 
* *
  Password:
 
* *
 
*
* *
* *
* * *
* Back to Top
* * * * * *