* * * * * *
* * * *
* * *
* * *
Home / About dba / Case studies
*
BDO International
Switch the Network On
*
* *
Brand Identity * * * Interiors * * * Internal Communications * * * Design for Society
Packaging * * * Print * * * Product Design * * * Design Management * * * Point of Sale
Museums, Galleries & Visitor Attractions * * * Archive 2006
*
*
* *
Client
BDO International

Design Consultancy
Landor Associates
Stephanie Brown
020 7880 8000
stephanie_brown@uk.landor.com
www.landor.com

The Challenge
BDO International is the fifth biggest worldwide accounting network. Its capabilities for international clients were substantial but remained latent, and growth in international revenue through inter-firm referrals was declining. BDO International wanted to capitalise on a market opportunity to increase trans-national business between its member firms by becoming a truly joined-up network. This could only be done by building an international culture of collaboration and knowledge sharing across the organisation.

The Brief
Landor Associates was commissioned to design a programme of internal brand communication that would engage all member firms. It needed to inspire people, direct behavioural change and promote alignment across the network. Ultimately, it had to create a sense of unity and common purpose across a fragmented network of firms and employees.
*
 
 
* * *
* *
Gold winner
* *
*

Network Rail Safety 365
*

* * *
* * Silver winner
* *
*

No News is Good News
*

* * *
* * Bronze winners
* *

Repositioning Cable&Wireless

Join T5

BDO International
*

* *


The Design
The approach Landor took was to use face-to-face communication, as it was seen to be the most effective channel in a professional services environment. A programme of events and workshops was developed, accompanied by digital channel and internal communications collateral and Brand Champions networks training, in order to get buy-in at every level of the firm.

The Results
The internal brand communications programme launched two and a half years ago – and since then BDO International has delivered sustained and consistent double-digit growth in international revenue. BDO International’s design investment was recouped just two months into the programme’s roll-out. There is now evidence of brand engagement among all the organisation’s 30,000 employees in 111 countries.

Bronze Internal Communications

 *
*
Contact Us * * * Join * * * Top * * * Back * * * Print
*
Design Business Association - 35-39 Old Street - London EC1V 9HX
T +44 (0)20 7251 9229 - F +44 (0)20 7251 9221
Terms and Conditions
*
Site designed and developed by Lloyd Northover
*
* * *
  Home
*
  About dba
*
  Our vision
*
  Directors & team
*
  Case studies
*
  Alumni
*
  News room
*
  Industry partners
*
  Membership
*
  Services
*
  Training
*
  Events
*
  Awards
*
  Directory
*
  DBA Experts Register
*
* * *
* *
* *
  Member Login
* *
  Username:
 
* *
  Password:
 
* *
 
*
* *
* *
* * *
* Back to Top
* * * * * *