Client
Thomson Grass Valley

Design Consultancy
Alloy
Geoff McCormick
01252 712000
geoffm@thealloy.com
www.thealloy.com

Media technology company Thomson Grass Valley (TGV) operates from 40 business units around the world, spanning 10 time zones and six native languages. TGV needed to enhance the presentation quality and user experience of their products, and to create a cohesive brand that would stand out in a complex marketplace.

Alloy were challenged to create a design application that would help shape a single innovation and design culture within this newly enlarged company. The agency created a new identity system that could be applied to all TGV products, plus software, website and guidelines to help communicate and embed the new design process.

The new system has been a success, achieving product differentiation, brand cohesion and positive cultural change within the company. Tooling costs have been cut by €5.00 per unit, £10,000 of design costs have been eliminated so far and the application of new design guidelines has reduced management time by 20%.

Bronze
Design Management

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