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Client
Northwest Development Agency
Design Consultancy
Hemisphere Design & Marketing Consultants
Sue Vanden
0161 907 3730
sue@hemispheredmc.com
www.hemispheredmc.com
Many people are blind to the cultural attributes of Northwest England. In 2006, research conducted for the Northwest Development Agency indicated that lack of awareness of the region’s cultural heritage was a major factor in deterring visitors.
In response, the agency planned a major culture marketing campaign, and asked Hemisphere to devise a new cultural tourism guide. The result was Prime – a witty and informative magazine aimed at opening people’s eyes to Northwest arts and culture and improving place perceptions.
Since launching, Prime has influenced 850,000 visits to events and venues in the region. Over 200,000 visits are estimated to have been directly generated by the magazine alone, with 67% of visitors drawn from outside the region. Now who says it’s grim up north?
Silver
Print - Consumer
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