Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email sally.lukins@dba.org.uk with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

Dune Catwalk

Dune ‘Catwalk Concept’ Stores


This two-minute read explores the metrics by which Four-by-Two quantified the value of their interior design solution for the Dune ‘Catwalk Concept’ stores, bagging themselves and Dune a DBA Design Effectiveness Award for the stunning results it delivered.

03/05/2017


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Thought leadership as a tool for agency growth


Thought leadership is one of the most effective ways for creative agencies to differentiate themselves from their competitors and gain...

26/04/2017


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SXSW: embracing the future and emerging technologies


SXSW has always been about embracing the future and emerging technologies. But this year, more than anything, AI was at the forefront. DBA member Uniform report back from Austin, Texas.

26/04/2017


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Design and the UK’s Industrial Strategy


The Design Business Association, All Party Design and Innovation Group and British Industrial Design Association have published their submission to the Department of Business, Energy and Industrial Strategy consultation on the Government’s Industrial Strategy.

21/04/2017


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A look inside the DBA’s Twenty/Twenty Business Mentoring programme


Emily reflects on 7 years of consulting on our renowned mentoring programme and explores the infrastructure and participant support that makes the scheme successful and sustainable.

06/04/2017


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The secret to capturing data on design effectiveness


On a recent holiday to Italy, my elderly parents had driven into an ancient hilltop town in their tiny hire car and got hopelessly lost trying to find their hotel.

03/04/2017


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Designers: are you working proactively?


For years, the typical prevalent behaviour of many designers towards client relationships has been ‘reactive’ and not ‘proactive’. But, working proactively can transform work-life experiences for the better, and put designers more in the driving seat.

29/03/2017


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What Clients Think report 2017


The What Clients Think report 2017 is a fascinating snapshot of the client viewpoint and provides important pointers for how agencies can strengthen their client relationships. Here, the DBA's CEO Deborah Dawton takes a deeper look at some of the issues behind the results.

29/03/2017


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Design Effectiveness Awards 2018: entries now open


Entries are now open for DBA Design Effectiveness Awards 2018. The DBA Design Effectiveness Awards recognise and reward design which delivers commercial success. Enter online today.

27/03/2017


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Call for evidence: design and the UK’s Industrial Strategy


To secure the best outcome for design in the Government's Industrial Strategy, the DBA and APDIG are calling on the sector to share their views.

08/03/2017


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