Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.


Designers: are you working proactively?

For years, the typical prevalent behaviour of many designers towards client relationships has been ‘reactive’ and not ‘proactive’. But, working proactively can transform work-life experiences for the better, and put designers more in the driving seat.



What Clients Think report 2017

The What Clients Think report 2017 is a fascinating snapshot of the client viewpoint and provides important pointers for how agencies can strengthen their client relationships. Here, the DBA's CEO Deborah Dawton takes a deeper look at some of the issues behind the results.



DEA 2018 Entries are now open

Entries are now open for DBA Design Effectiveness Awards 2018. The DBA Design Effectiveness Awards recognise and reward design which delivers commercial success. Enter online today.


Enter here. >>

Call for evidence: design and the UK’s Industrial Strategy

To secure the best outcome for design in the Government's Industrial Strategy, the DBA and APDIG are calling on the sector to share their views.



The British Design Fund

The British Design Fund is an investment fund that invests in and provides support for early stage UK product design and manufacturing companies. It seeks to invest between £25,000 and £150,000 in return for circa 15% to 30% equity.



DBA Design Effectiveness Awards: 2017 winners announced

DBA Design Effectiveness Awards celebrate 42 impactful, wide-ranging examples of design that have had a tangible and measurable effect upon business success at our 2017 ceremony.



What can a Non-Executive Director do for me?

Need an alternative view on a big decision? Want to raise your consultancy’s profile? Planning for a sale? Developing a new vision and strategy and need to test it? Is there an impasse between the executive directors that needs unblocking? Concerned no-one is scrutinising your accounts? A non-executive director (NED) can help the leadership team address these challenges and more. Adrian looks at what a good NED actually does, and how you go about appointing one.



Member stories: the transformative power of design

Design has the power to transform businesses, public services and people’s lives, but day-to-day, DBA members are facing design sceptics; those who may not understand the breadth of challenges design can solve. Here is a selection of great examples of DBA members in action; converting sceptics, building the importance and integrity of design in the minds of their clients and throughout the businesses they work in.


Rod Petrie

Crazy times call for courageous creative thinkers

Seize the opportunity, understand the context, change the context and create the impossible. Management and clients alike hate uncertainty and unpredictability, a space we all find ourselves in today but creativity in itself is surely an unpredictable process so the creative mindset should have an advantage with the events that now affect us all.


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Brexit: legal implications for the design industry

Following the Prime Minister's speech the DBA has already considered some of the implications of the likely change in status of the European Court of Justice and OHIM and the likely impacts on the design industry.