Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

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DBA Design Effectiveness Awards shortlist 2017

The 2017 shortlist of 42 winners has now been announced.



DBA APDIG submission to HM Treasury ahead of Autumn Statement

The DBA is calling for the Treasury to guarantee the future of R&D tax credits as well as expand their scope to support a design economy and business environment that will allow the United Kingdom to ‘own the global language of innovation’.


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A voice for design

DBA calls for HM Treasury to guarantee the future of R&D tax credits, whilst Association CEO meets the Minister for Digital & Culture's Policy Adviser to discuss how design can help UK thrive after Brexit.


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Now, more than ever, we need support for creative education

If the government is serious about putting design at the heart of post-Brexit Britain, now more than ever, it must support creative education.


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When is it right to write?

I recently received a tweet (from a professional writer) commenting on a DBA course helping agencies develop and write content marketing. However, most agencies cannot afford to employ a full time writer, so this got me thinking – when is it right to write?



Making design heard

Following the Referendum result, the DBA is working to ensure that the design industry's voice is represented fully as the UK navigates the transition to independence from the EU.


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DBA member drinks: quenching the thirst in Clerkenwell Green

What was discussed when DBA members got together to have a natter about design and the world at large?


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Brexit: IP and employment law ramifications

How might intellectual property rights and employment laws be affected post Brexit? Are there precautions you should be taking now to prepare?


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Brexit: opportunities, positivity, pro-activity

Industry experts share pro-active, actionable advice for the design sector, along with opportunities to thrive in these extraordinary times.


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Deep breath, then move forwards

There has been a lot written on Brexit so I was tempted to avoid the subject for this month’s blog, but it is too big an issue to ignore, so here goes... Within the DBA membership a large majority were in favour of remaining in the EU, and in the creative industries as a whole the proportion of “remainers” was even higher. But the cards have been dealt and regardless of which side of the fence you sat, we all now have to look to the positives going forward. Fixating on the result itself will reduce the ability of the UK to negotiate the best possible result for the country. So what to do now?