Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.


Back in time: Dave the Goliath

Few could have predicted the run-away success of Dave, a small digital channel that transformed into an iconic brand. Go back in time and read more about our 2008 Grand Prix winner - a brand that's going fom strength to strength.


MS cafe kiwi&pom

Back in time: M&S café – looking through the glass

As a mark of M&S’s confidence in its in-store café offering, the light, airy café space designed with a premium feel, was placed prominently – front and centre – in the flagship store. A few years back, things could have been very different, find out why.



Top ten tips on writing effectiveness case studies

Taken from our experience of successful DBA Design Effectiveness Awards entries, here's a top ten list of things you may want to consider when putting together a compelling case study.


Sean Carney

Sean Carney Chief Design Officer for Royal Philips

Whether it’s their cutting edge lighting or covetable electric toothbrushes, Philips leads the way in effective and beautiful design...



How well do you know your design agency?

Can your business ever truly be a success if you don’t understand your own personal needs and desires in relation to it? How, as a business owner, can you make work work for you on a personal level? The DBA's Services Director, Adam Fennelow, caught up with Jack O'Hern from Wright Vigar to find out.


ladder challenge

Flubbing that big expensive hire

Half of the hires you make need to take your agency further from their very first day. But you can go too far with that concept - hiring far out ahead of your supply lines.



Making the right call: how to make full use of a valuable member benefit

How many times have you called the DBA’s legal helpline in the last year? Once? Twice? Not at all? Find out how other DBA members are using the service and why you should be too.


creative speak hands up

On average, clients receive 14 new business approaches every day

Even if you ignite their interest, there’s a potential hurdle to overcome in persuading them to commission you. Are you missing a trick?


crown commercial service logo

Government looks to expand creative agency supplier base with input from the DBA and its members

Government looks to expand creative agency supplier base with input from the DBA and its members.


uptothelight dba report

What Clients Think 2016

The DBA are pleased to support the new What Clients Think 2016 report by Up to the Light. Based on 435 client interviews, these figures reveal a fascinating snapshot of the client viewpoint and provide important pointers for agencies on how they can strengthen their client relationships.