Elekta briefed Hothouse to redesign the
fibreglass outer covering for the Synergy™ Platform,
with the intention of improving user ergonomics, disguising
the technical aspects of the system, and creating a more sympathetic
image of the device for the patient. Elekta also wanted to
be able to position the Synergy as a premium product in its
radiotherapy portfolio. All changes had to meet stringent
medical regulatory requirements.
The design
Hothouse’s main innovation was the introduction of soft
forms and a lighter-looking shell to create a more elegant,
sympathetic machine that appeared less intimidating and more
reassuring for the patient. After much debate, Hothouse persuaded
Elekta that the introduction of colour would appeal to both
the customer and the patient, as well as being in tune with new
emphasis on design in hospital environments, ultimately benefiting
Elekta’s marketing strategy.
Ease of maintenance and upgrade issues also had to be addressed.
Hothouse also created a more ergonomic user handset, as well
as redesigning the information panel and Elekta’s brand
identity.
The results
• Between its launch in October 2002, and July 2003,
Elekta took orders for 20 systems, double the number they
were expecting.
• Hothouse’s target was for the new covers to
cost no more to manufacture than the current set. In fact
manufacturing costs have fallen.
• With fewer fixings than the previous design, the covers
have improved access for engineering maintenance.
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