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DBA Board name their design highlights

Excluding their own work, we asked four of our Board Directors to name the designs they’ve most admired this year. Here’s what they had to say…

All hail the Bruirn-bru_pr_redesign-03

“It’s fizzy, it’s ginger, its (rebrand) is phenomenal! I’m talking, of course, of the mighty Irn Bru. Scotland’s second national drink has re-enforced its bold maverick spirit with a witty homage to the brand’s differentiating claim, ‘made from girders.

Quite simply their 2016 rebrand reaffirms its status as a Scottish Icon. Iconic in its simplification of core equities and Scottish through its nod to the country’s industrial past. All hail the Bru!”

Brian Mansfield, Managing Partner, Taxi Studio

Challenging Applescreen-shot-2016-12-14-at-14-12-27

“I am truly impressed with the new Microsoft Surface Studio. It is the first Microsoft product I have seen in recent years, which will challenge Apple. The perfect balance of technology and “human centric” design.”

Paul Flowers, Chief Design Officer, LIXIL Water Technology

Take a look at Microsoft Surface Studio

Design with emotional punchjw1180-somme-1916-poppy-lapel-pin-production

“The Royal British Legion released a limited edition, hand-made brass poppy pin for Somme 100. Formed from British shell fuses collected from the front line, the brooches’ red-enamelled centres are partially made of battlefield mud. Each is dedicated to a life lost, coming with a certificate with a soldier’s details. It’s also a smart, modern looking piece of jewellery. I think this is exceptionally thoughtful design with real emotional punch for which the Legion should be commended.”

Erika Clegg, Co-founder, Spring

 

A contemporary take on heritagenorth_coop_001_bag

“Perhaps it’s a nostalgia thing and the fact that I’m old enough to remember Green Shield stamps, but I’ve liked watching the Co-op rebrand this year.  It’s repositioned the business certainly in my mind, taking it back to fundamental values with a contemporary take on the heritage. It’s not just the identity design, but the careful consideration to the service offer and business model too. I like the authenticity.”

Lesley Gulliver, Managing Director, The Engine Room