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Glasgow
6
February 2008
Finding, winning, keeping and developing clients has always
been tough, and with today’s economic climate it’s
about to get very much tougher. In an increasingly competitive
marketplace where supply far outstrips demand, no design business
will survive for long - let alone grow and develop - without
an effective marketing and promotion programme.
Prospective clients need to know exactly what you can do for
them, and what differentiates you from your competitors. Existing
clients need to know exactly why they should develop and continue
their business with you instead of with another consultancy.
You need to convince both, time and time again, that you are
the right consultancy for them.
The issues that every design business urgently needs to address
are:
· The positioning of your consultancy in the marketplace
· Your marketing strategy and plan
· Raising your business profile
· Getting your foot in the door
· Being “promotion ready”
These, and more, will be covered in the 6th February DBA Business
Briefing on Marketing and Promotion in Glasgow, delivered
by leading marketing consultant Shan Preddy, PREDDY&CO,
and featuring casework from Mark Noe of international
branding consultancy Third Eye.
No owner, partner, director or business development person
working in a design company should miss this event.
Event details
Venue:
Club Room, City
Halls, Glasgow G1 1NQ
Date
Wednesday 6 February
2008
Timings
3.00pm Registration
3.20pm Introduction from Deborah Dawton, CEO, DBA
3.30pm Shan Preddy
5.00pm Casestudy: Mark Noe, Third Eye
5.30pm Q&A
5.45pm Drinks and networking
6.30pm End
Tickets
Standard rate £50
+vat
DBA Members £30 +vat
For a booking form click
here
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Shan Preddy, PREDDY&CO
PREDDY&CO is Europe’s
leading design-sector marketing and training consultancy, working
with design businesses and architectural practices to improve their
performance through finding, winning, keeping and developing clients.
Based in the UK, it operates internationally for a wide range of
companies from all of the major design disciplines.
PREDDY&CO’s consultancy includes both new business development
and client relationship management. Its in-house training courses,
which run in addition to Shan Preddy’s popular DBA courses,
cover Presentation Skills, Sales, Negotiation and CRM. In addition,
PREDDY&CO conducts expert client perception, satisfaction and
impact surveys.
Shan Preddy is an accredited consultant on the DBA Experts Register.
A skilled facilitator, she is a frequent speaker at, and chairman
of, conferences and she regularly runs awaydays and brainstorming sessions.
Her professional memberships include the Chartered Institute of
Marketing, DMI (Design Management Institute) and Marketing Society.
She is a member of the Institute of Directors, an Elected Associate
of D&AD and a Fellow of the Royal Society of Arts. Her book
How to Market Design Consultancy Services, published by Gower for
the Design Council (ISBN 0-566-08594-1) is available in a fully
updated and expanded 2nd edition as well as in a Dutch-language
version.
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