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Home / Events
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DBA Business Briefing on Marketing & Promotion
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Manchester

4 February 2008

Leeds

5 February 2008

To advance as a design consultancy you need to know what you are doing in terms of marketing and promotion. Too many people think that when the work slows down they need to put themselves about a bit, but when they get too busy the marketing activity is switched off.

Q: What do you need to do to be confident that your marketing activity will really maximise your new business endeavours and achieve continuity and effectiveness?

Q: What needs to be considered when you decide that your consultancy must move forward to the next level and reap the rewards of a focused marketing strategy?

Q: And how will you be able to measure the effectiveness of your actions?

The answers to these questions will be found in the DBA Business Briefing on Marketing & Promotion. The issues that will be addressed are:

•  The positioning of your consultancy

•  The four core & basic elements on which to base your marketing strategy

•  The advantages of cold calling – and how to overcome your fears

•  Raising your business profile

•  Being “promotion ready” – how to react quickly to opportunities

•  The importance of a marketing calendar

The seminars will be given by Trevor Flannery , recently appointed sales and marketing director of Storm Brand Design . With immediate effect he has generated a rich pipeline of new business opportunity.  Prior to joining Storm, Trevor helped Stocks Taylor Benson achieve their best ever year for sales growth and achieve a top 30 UK design consultancy league table listing as well as winning a prestigious business award.

Each event will also feature a case study from a DBA member crossing the Pennines to illustrate how their consultancy deals with the issues raised.

Manchester case study

Thompson Design

Ian Thompson, director and

Thryth Jarvis, marketing director

Leeds case study

LOVE Creative

Speaker TBC

Price   

Standard rate   £50 +vat

DBA Members   £30 +vat

Manchester Details

Venue: TheHexagon Room, The Lowry Date:   Monday 4 February 2008

Times:   3.00pm   Registration

 3.20pm   Intro Deborah Dawton  3.30pm   Trevor Flannery

 5.00pm   Thompson Design C/S  5.30pm   Q&A

 5.45pm   Drinks

 6.30pm   End

Leeds DetailsVenue: 3 Albion Place

Date:   Tuesday 5February 2008

Times:   

3.00pm   Registration

3.20pm   Intro Deborah Dawton

3.30pm   Trevor Flannery

5.00pm   Case-study TBC

5.30pm   Q&A

5.45pm   Drinks

6.30pm   End


Booking Forms

Leeds booking form

Manchester booking form

 

 

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Trevor Flannery

Sales and Marketing Director

Storm Brand Design

www.stormbranddesign.co.uk

Trevor's passion for selling has always seen him gravitate towards a sales role throughout his career, which has involved selling performing arts, train maintenance services, catering services and predominantly graphic design.

In 2007 Trevor joined Storm Brand Design as Sales & Marketing Director to raise the profile of the business and to devise a marketing plan and formulate a simple but effective strategy geared to growing the business.

Prior to this Trevor spent six years at Stocks Taylor Benson championing new business and driving forward the marketing activity, which included implementing all PR initiatives. In 2006 Trevor compiled an entry for the local regional business awards for the sales & marketing category. This endeavour not only complemented the marketing objectives but was also maximised by a flexible marketing strategy. The entry was a winner!

Eager to promote the importance and benefits of the design industry Trevor championed the Design Leicestershire initiative in 2007 with other industry peers, which secured funding of £250k from the regional development agency to support collaborative ventures for the East Midlands region nationally and internationally. He was nominated to represent Stocks Taylor Benson, the Design Business Association and Design Leicestershire on a Trade Mission to Brazil in March 2007.

Trevor's has been invited to talk at CIM events, and work with The Prince of Wales Trust inspiring people to generate new business and measure marketing activity via the liked or loathed ‘cold calling'!

 

 
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