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Newcastle,
21 February
Bristol,
25 February
Birmingham,
26 February
To
advance as a design consultancy you need to know what you
are doing in terms of marketing and promotion. Too many people
think that when the work slows down they need to put themselves
about a bit, but when they get too busy the marketing activity
is switched off.
Q
: What do you
need to do to be confident that your marketing activity will
really maximise your new business endeavours and achieve continuity
and effectiveness?
Q
: What needs
to be considered when you decide that your consultancy must
move forward to the next level and reap the rewards of a focused
marketing strategy?
Q
: And how will
you be able to measure the effectiveness of your actions?
The
answers to these questions will be found in the DBA Business
Briefing on Marketing & Promotion.
The
issues that will be addressed are:
•
The positioning of your consultancy
•
The core elements on which to base your marketing strategy
•
Raising your business profile
•
Getting your foot in the door
•
Being “promotion ready” – how to react quickly to opportunities
•
The importance of a marketing calendar
These
issues, and more, will be covered in the DBA Business Briefings
on Marketing and Promotion delivered by leading marketing
consultant Peers de Trense, Tapestry Consulting .
Each
event will also feature a case study from local design consultancy
on how they have dealt with marketing and promoting themselves.
These
events are essential briefings for owners, partners, directors
or business development personnel working in the design industry.
Each event will
also feature a case study from a DBA member discussing how
they deal with the issues of marketing & promotion.
Event Details
Newcastle
Date: 21 February
Time: 3.00 – 6.30pm
Venue: The Design
School
Case study: Nick
Ramshaw, Elmwood
Bristol
Date: 25 February
Time: 3.00 – 6.30pm
Venue: Spike Island
Case studies: Tony
Marwick, Oakwood and Alex Bane, Taxi Studio
Birmingham
Date: 26 February
Time: 3.00 – 6.30pm
Venue: Institute of
Directors
Case study: Giles
Poyner, Boxer Design
Tickets
Standard rate: £50+vat
(£58.75 each)
DBA Members: £30+vat
(£35.25 each)
Booking Forms
Newcastle
booking form
Bristol
booking form
Birmingham
booking form
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Peers de Trense
Tapestry Consulting
Peers de Trense specialises
in advising design companies on their growth and development - funding
and equity partner recruitment, strategic planning - company structure
and offer, development of skill sets, new business planning and
development, mentoring partners and acting as executive or non executive
chairman/board director.
Peers was a shareholder
and marketing director of Worthington and Company, a graphic design
business from 1988-1996 developing clients such as Sainsbury's and
Oracle. He helped grow the business fivefold and successfully sold
it to Havas subsidiary Conran Design Group. As Executive Business
Development director, he helped turn CDG from making a £500K
loss into a £1 million profit within 4 years working on major
global telecoms brands. He left in 2006 to set up his own consultancy
advising other design consultancies on their offer, structure, business
development and equity partnerships
Case Study Presentations
Newcastle
Nick Ramshaw,
MD, Elmwood
Nick took up the reigns
of Elmwood's head office in 2006 after heading up Elmwood's Scottish
office for three years where he joined from Pure, where he held
the position of Business Development Director. A successful move
into design management followed a stint of overseas travel and a
yearning to combine existing business experience with a desire to
contribute more creatively.
Bristol (1 of
2 case studies)
Tony Marwick,
MD, Oakwood Design and Imagist Studios
Prior to joining Oakwood
5 years ago, his previous positions include manager of commercial
and marketing operations in Japan for a major airline and the British
Tourist Authority. Other experiences include Managing Director of
a major chain of retail travel agents and managing business-to-business
marketing. He has both domestic and international experience, particularly
in Japan where he has spent 12 years.
Oakwood Design Consultants
are a Bristol-based design company offering a full range of marketing
communications. The company employs 35 staff and is one of the 50
largest design companies in the country. Within the Oakwood group
is Imagist Studios, a 10,000 sq ft film, television and photography
complex in Avonmouth.
Bristol (1 of
2 case studies)
Alex Bane, Client
Services Director, Taxi Studio
Despite Alex's youthful appearance,
he has over 14 years experience in brand and corporate communications.
Originally trained a graphic designer, Alex moved into account management
before starting Taxi Studio in 2002. Since then he's helped
grow Taxi Studio into a £1m+ business, recognised as being
the 5th most creative branding and packaging consultancy in
the UK. His main responsibility is to seek out, nurture and maintain
relationships with clients as diverse as BPW, Clarks, Paradigm,
Unilever, Coca-Cola and Diageo in the UK, USA, Europe and Middle
East.
Birmingham
Giles Poyner, Business
Development Director, Boxer
(part of The Marketing Store
Worldwide)
Giles has been in agency new
business for over 10 years. He has been with TMS/Boxer for
nearly two of these. During his career he has prospected, pitched
and won a number of clients both in the UK, USA and UAE.
Giles will lead a no nonsense discussion on how a
sound prospecting strategy can ease the pain of new business.
He will share some of the proven techniques in pitching that
he and his team currently adopt as well as discuss how an agency
can stand out in such an overcrowded marketplace.
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