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Beating the Big Guys

A DBA Seminar with Blair Enns
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A business development seminar designed exclusively for design consultancies wanting to hit above their weight.

"An eye-opening, mind-altering, simply buzzing seminar, which blew me away."

 

Blair Enns Returns to the UK

In April 2008 over 180 people heard Blair Enns's DBA seminar on Beating the Big Guys, giving him an overall rating of 9.6 out of 10.

It proved so popular that we have invited Blair back to repeat the seminar in October in both London and Glasgow.

If you've heard him before, you may want to attend as a refresher, or recommend to colleagues. If you haven't heard him yet, book now, or risk being left behind by the competition.

London: Monday 13 October 2008

2-6pm

Institute of Education

20 Bedford Way, London WC1H 0AL

Glasgow: Tuesday 14 October 2008

2-6pm

The Recital Room, City Halls Candleriggs, Glasgow G1 1NQ

Ticket Price

£99+vat for DBA Members

£199+vat Standard Rate

 

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"Blair Enns is engaging, relevant and inspirational"    Gabbi Cahane, MD, Ammunition

“Blair's seminar has helped massively and pushed us to review our current positioning and question our standard approach to generating new business. An eye opening, mind-altering and simply buzzing seminar, which blew me away!” Michael Di Paola, Operations Director, Studio North

"We won a massive project by following his advice."

Martin Knight, MD, Home
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During the session you will learn:

•  The inherent advantages of a small firm and how to leverage them to win new clients

•  The common business development mistakes small firms make and how to avoid them

•  Why the largest clients sometimes invite small firms as 'long shots' and what they're expecting of you when they do

•  Appropriate business development goals for a firm of your size

•  How to reshape your firm one new client at a time

•  Why being small shouldn't mean being cheap

•  How to win more while charging more

•  Considerations for staffing the business development function in a small firm

Don't forget that Blair is also delivering a one-day workshop 'Closing for Creatives' on 16 October. Click here to learn more.

Blair's philosophy looks at ways to enable consultancies to command greater respect, earn higher fees and secure new business without having to part with their highest value product – their thinking. While building a case for growing a design consultancy without pitching free ideas, his ideas challenge numerous conventions along the way and demystified the mythologies of selling.

Blair helps owner/managers of design consultancies, and their new business staff, rethink their roles as salespeople and explained how what a consultancy sells, is determined by how it sells. Blair challenges the assumptions of what is required to win business and offers a way out of the vicious cycles of endless pitches and proposals.



 

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