Brighton

Thursday 3 September

3.00pm - 6.00pm

In association with the South Coast Design Forum

With the Harvard Business review stating that it is 11 times easier to win new business from existing clients, can you really afford not to invest time in ensuring you're managing your clients effectively?

Whether done by the MD, an account handler, project manager, client director or designer, the area of client management is not only critical to a consultancy's reputation, but also offers up valuable opportunity for repeat business AND the chance to turn your clients into your best ambassadors.

In this insightful business briefing, we will be taking a closer look at what it takes to build strong, trusting relationships with your clients ensuring that you can meet all their needs and expectations throughout the process, from brief to delivery.

We will also examine what it means to be the in-betweener, how to constructively handle and deliver feedback and how to speak your clients' language. Leading agencies will also be sharing their experiences of client management and insight into their do's and don'ts!

Who should attend:

This is for all client service / client facing people out there, whatever you may call yourselves.

What it costs:

All tickets £20+vat (£23.00)

What will be covered?

DBA Welcome and Introductions

3.00pm - 3.30pm

How to best manage your projects and clients

3.30pm - 4.15pm

•  Understanding your role in the eyes of your team and clients
•  What attributes does a good handler need to have
•  Managing clients and creativity
•  How to speak your clients' language
•  Being the in-betweener

Speaker: Jan Casey, Consultant

Client management - the do's and don'ts

4.15pm - 4.30pm

•  Tips on successful client management
•  What you should and definitely shouldn't do if you want to
  keep your clients happy
•  Real life examples and case studies

Speaker: Carol Whitworth, Creative Director, HOME

Q & A followed by a networking drinks reception

4.30pm - 6.00pm

Speakers

Jan Casey, Consultant

With over 25 years experience in the creative industry, Jan has substantial expertise from both a business and consultancy perspective. As a board director and shareholder at Lambie-Nairn, she was responsible for the development and direction of multi-disciplinary teams originating and implementing complex, large-scale projects across a variety of market sectors for clients such as ITN, BBC, Boots, O2 and Channel Four.

As an independent consultant for over seven years, she has delivered a unique set of skills for clients and consultancies, combining her experience as a brand consultant, project director, business advisor and coach and psychotherapist to build brands, implement projects and facilitate organisational change. Recent business clients include NHS, Land Securities, BBC Broadcast, HM Revenue & Customs, Sky, Royal Mail and Red Cross and design consultancy clients include hat-trick, Pentagram and True North. Jan has chaired seminars on the creative industry and is a fellow of the Royal Society of Arts.

Carol Whitworth, Creative Director, HOME

Carol Whitworth is the founder and inspiration and innovation director of Home a communications and employee experience agency based in Bristol. Home started life in 1981 as a traditional, all things to all men design agency, over the past four years they have found their niche in internal communications, and are rapidly becoming industry experts in the field. They help huge organisations talk to their employees and work with employees to help them understand the business they are part of. Clients include: Royal Mail, Barclays, Lloyds TSB, Nationwide, Yahoo!, Siemens, Jaguar Land Rover, Marigold, Sage, Vodafone and Virgin Atlantic. There are 20 people in the Home team, none of whom are account handlers, Carol will  share with you her ideas, thoughts and methods when it comes to account management. Carol is a seasoned performer, so this should be an entertaining experience.