will take you on a step-by-step guide on how to complete
an entry, with top tips on how to write a compelling
and winning case, and advice on how to avoid common
mistakes. We'll review winning case studies across
a range of design disciplines to illustrate how to
measure the effectiveness of a variety of different
projects; from measuring a brand identity campaign,
to telling a clear story about a large product design
We'll also give you advice on how to encourage your
client to engage with the scheme, and how to go about
getting that all-important results data.
Essential viewing for anyone thinking about entering
the DBA Design Effectiveness Awards this year, or
wondering how to introduce effectiveness measures
into their design work.
Participants will learn:
- The background to the
Design Effectiveness Awards; including what makes
them unique and why to enter (plus common myths
- How to enter; a step
by step guide to completing an entry
- Top tips on how to make
your entry better
- Things to avoid and common
- Case study examples
for more information about the DEAs.
Natalie Maher, Communications Director,
Design Business Association
Natalie joined the DBA as Awards and Communications
Manager in 2008, and is responsible for running and
consulting on the Design Effectiveness Awards and
all things brand related at the DBA.
Before immersing herself in design effectiveness,
Natalie held a variety of marketing communications
roles, spending 8 years in publishing for magazines
and newspapers; producing everything from community
projects for regional weeklies to glamorous awards
schemes for a beauty magazine.
Commercially minded, the subject of design effectiveness
is a passion for Natalie as it combines her love for
the aesthetics of design with the need to deliver
results back to the bottom line.
Natalie's role is not limited to producing the Awards,
she is also responsible for driving the message of
design effectiveness throughout both the design industry
and commerce, promoting the successful case studies
and establishing standards of best practice for both
consultancies and clients.