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Managing Creatives & Creativity
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Being an effective, satisfied and confident Creative Director

A DBA training course with David C Baker - the leading management consultant to the creative services industry in the US.

A two day interactive workshop
(4 & 5 December 2008)
for anyone within the design industry who manages the creative process.

This seminar was developed especially for creative directors in design consultancies and it is crafted to cover everything about being both an effective and satisfied creative director.

Anyone who manages the creative process will find it to be a must attend seminar, whether that person is a principal, creative director, design director, art director, or just someone soon to be promoted to a role that includes managing people or the creative process.

During the two days you will learn:
- What your role should be
- Whether you are a good fit for it
- How to perform well at that role
- How to adjust for your own strenghts/weaknesses as you deal with creatives
- How to find and screen good creatives
- How to guide the careers of those in your care

Most importantly you'll be walked through the choices you'll have to make in transitioning from doing the work to stepping away from such a hands-on role, and why you need to let your design skills wither a bit and work on your copywriting skills instead.

Date: 4 & 5 December 2008

Venue: Novotel London Paddington, 3 Kingdom Street, London W2 6BD

Early bird prices available before 5 November 2008:
DBA member rate: £890 + vat
Non member: £1190 + vat

Prices for bookings received after 5 November 2008:
DBA Member rate: £990 + vat
Non member: £1290 + vat

There are only a few places left - don't delay and book now


Full details and a booking form click here

Don't forget that David Baker is also taking a half day seminar on Financial Management, 8 December. For more details click here

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Introducing David C Baker

David is the principal of ReCourses, a US management consulting firm that works exclusively with small service providers in the communications industry.

As a young boy, David grew up in Guatemala, living with a tribe of Mayan Indians until the age of 18, after which he moved to the US. He founded ReCourses in March 1994. Since then he has advised hundreds of independent firms and in-house departments, typically working with 40 new firms every year.

He has been a frequent speaker at nearly every industry conference in the US (including HOW, AIGA and MYOB) and a frequent contributor to nearly every US industry publication. He is the leading management consultant to the creative service industry, helping principals for a dozen years. He is also author of the recently released "Managing (Right) for the First Time".

David and his work have been discussed in the Wall Street Journal, USA Today, Inc. Magazine and Business Week. He also contributed portions of Cameron Foote's The Business Side of Creativity, and the new AIGA book on Professional Practice in Graphics.

For more details on David visit www.recourses.com

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T +44 (0)20 7251 9229 - F +44 (0)20 7251 9221
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