Design is a business.

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Design is a business

The commercial context for design

Design isn’t art. It’s about finding good ways to meet the commercial objectives of clients, and design is extraordinarily effective at achieving that. But to do the most effective work as a design and creative consultancy, you need to understand the commercial context in which we all operate. This workshop helps you to think through the issues and come up with creative approaches to understanding and supporting the growth of businesses.

Speaker Michael Thomson A seasoned consultant, strategist and facilitator, Michael has fostered and directed strategic thinking with and for many of Europe's leading design consultancies since setting up Design Connect in London in 1995. Client side, Michael has added value consulting in innovation strategy (USA); strategic design management (Korea) and internal communications strategy (UK). He has run highly effective customer insight workshops in mainland Europe, in addition to facilitating the process that led to a fresh strategic direction for the digital presence of a major UK broadcaster. An expert on national design policy, Michael has worked in Austria, Iceland, Ireland, Italy and Qatar and with the European Commission in Brussels. Michael served as President of the Bureau of European Designers Associations, (BEDA) from 2007 to 2009 and on the Executive Board of Icsid from 2001-2005. Michael has given keynotes in Austria, Belgium, Brazil, China, Iceland, India, Latvia, New Zealand, South Korea, Spain, Turkey and the UK. Michael is Consulting Director on Strategy for tangerine, London.
		Continuous Professional Development Value: Workshop package: 80 points One half day module: 10 points For more information on CPD click here.

Venue:		Headrooms - St John’s Path, Clerkenwell, EC1M 4DD.
Prices		Standard rates: Half day workshops DBA Members £199 + VAT (£238.80) DBA Non-members £299 + VAT (£358.80) Workshop package (all 8 workshops) DBA members £992 + VAT (£1190.40) DBA Non-members £1792 + VAT (£2150.40) Click here to view all 8 workshops Traveller rates: To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rate below. We will then contact you to verify your postcode. To see if your office is located more than 60 miles please click here Half day workshops - traveller rates DBA Members £139 + VAT (£166.80) DBA Non-members £239 + VAT (£286.80) Workshop package (all 8 workshops) - traveller rates DBA members £692 + VAT (£830.40) DBA Non-members £1492 + VAT (£1790.40) Click here to view all 8 workshops
Bookings:		To register an interest in booking this workshop please contact Georgina at bookings@dba.org.uk All DBA events and workshops are subject to standard terms and conditions which can be read in full here If you have any queries please contact Georgina at bookings@dba.org.uk or on 020 7251 9229