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10 & 19 February 2009
Are you looking for ideas on how to drive new business in a difficult market?
Ever wondered how other consultancies are doing it, or what a prospective client thinks of your approach?
Our Driving Business Through Effectiveness seminar will give you an invaluable insight into the answers to these questions from a leading agency and respected design client, who will offer you ideas and advice on how to use design effectiveness to grow and improve your approach to new business from both client and consultancy perspectives.
Jonathan Ford, Creative Partner at Pearlfisher, will talk about how they have secured the title of most effective design consultancy of the last three years, how they use their proven ability to deliver effective design to drive new business and the importance of measuring their own marketing effectiveness.
Also speaking will be Tom Foulkes of Land Securities (Design Week's Client of the Year) who will share his insight into the information and approach that clients are looking for when procuring design, along with advice on the mistakes that consultancies make when approaching new business and how to talk your clients' language.
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Date
Time
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Tuesday
10 February
8.00am
to 10.00am
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Date
Time
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Thursday
19 February
6.00pm to 8.30pm
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| Venue |
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The
View,
Canon (UK) Ltd
7 th Floor,
6 St Andrew Street London EC4A 3AE
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| Cost |
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Standard
£45+vat
DBA Members
£30+vat
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| Tickets |
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This
event is now sold out.
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For further information contact Harsha Patel harsha.patel@dba.org.uk
or call 020 7251 9229
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Jonathan Ford
 Jonathan is a designer and co-founding partner of Pearlfisher. He oversees a portfolio of award-winning designs, including a high profile list of ethical, entrepreneurial and iconic brands. The outstanding commercial success of many of these design projects has led to Pearlfisher being named by the DBA as the leading design agency for Design Effectiveness in 2008.
He is also a frequent speaker at high-profile international industry events and regular contributor and commentator in the design and brand press. In his not so spare time he helps REACH, a childhood leukaemia appeal, raises funds for Great Ormond Street Hospital , designs the odd garden, is writing a book for people with a desk job and a dream, and lives his former glorious rugby playing days through his children.
Tom Foulkes
 Tom Foulkes is Head of Development Marketing for FTSE 100 PLC Land Securities, recently pronounced Design Week's Client of the Year. Formerly a senior planner with leading branding and design agency Communiqué 360, where he worked on global marques such as AMP, Kuoni, Lexus and Monarch Airlines, he joined Land Securities' fledgling marketing department in 2002 and was appointed to his current position in 2007. Since then he has been responsible for the commercial marketing of Land Securities' entire retail portfolio embracing: existing assets, new developments, and the Group's retail division.
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