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What is the effect of free pitching on your business
and how is the practice impacting upon creative firms?
Is there ever a time when free-pitching makes financial
sense? And how can agencies navigate this minefield
and make it out the other side?
In this webinar you will learn:
- The state of free pitching
in the UK and around the world
- The pros and cons of
free pitching (Are there times when it make sense
to free pitch?)
- The impact of crowdsourcing
on the design profession
- What can the UK Design
profession can do at the firm, association and client
level to discourage free pitching
- How to respond to requests
for free pitching
- Intellectual property
issues of free pitching
Speaker
Blair Enns
Blair Enns is on a mission to change the
way creative services are bought and sold the world
over. Through his global consulting practice Blair
works with principals and personnel of design firms,
ad agencies, public relations practices and other
creative businesses to help them transform from a
high cost, pitch-based business development strategy
to one where the firm commands the high ground in
the relationship and shapes how its services are bought
and sold.
As a speaker and author, Blair endeavors to be the
sand in the industry-wide pitch machine, questioning
creative firms and clients alike on the sanity of
the pitch-based approach. Beyond questioning, however,
he offers an alternative way forward for creative
businesses, delivering a new set of protocols on how
to gain new clients without first parting with ideas
or sacrificing respect.
Blair has lectured and consulted across the Americas,
Europe, Australia and the Middle East, addressing
many national and international conferences of design,
advertising and public relations. Prior to launching
Win Without Pitching in 2001, Blair spent 12 years
working in account service and business development
roles for some of the world's largest ad agencies
and some of its smallest design firms. He operates
from the remote mountain village of Kaslo, British
Columbia, Canada, where he lives with his wife and
four children.
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On-Demand webinar viewing: |
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Please note
DBA members can access these webinars for free within
the DBA Directory - click
here to view the webinar.
BEDA members can also access this webinar for free - please email bookings@dba.org.uk to receive a link and access code.
£12.50+vat for non-members - click here to book online.
Once the payment has been taken we will send you a unique access code and link per webinar. |
