will provide you with insights, guidelines and thought-provoking
opinions gathered from over 80 design-sector experts
from a whole host of related fields.
Preddy, Partner, PREDDY&CO
Shan Preddy is a business adviser working exclusively
in the design sector. She delivers business development
consultancy and skills training, helping management
teams to improve performance and profitability. PREDDY&CO's
clients are large and small, UK and international,
and from all design disciplines. Their consultancy
uses a combination of new business and client relationship
methodologies, and their training covers Presentation
Skills, Conference Speaking, Credentials Meetings,
Pitches, Sales, Negotiation Skills and Client Relationships.
In addition, they carry out expert client and prospect
research surveys using proven qualitative techniques.
Shan is an accredited consultant on the DBA Experts
Register. She sits on the UK Design Skills Advisory
Board and regularly speaks at and chairs international
design conferences. Her professional memberships include
the Chartered Institute of Marketing and Marketing
Society. She is an Elected Associate of D&AD and
a Fellow of the Royal Society for Arts. Her book,
How to Market Design Consultancy Services, published
by Gower for the Design Council, has become an industry
standard. A companion book, How to Run a Successful
Design Business, will be published in 2010.