Deborah
Dawton , CEO, Design Business Association will introduce
three case studies on the way effective design has made
an immense, measurable difference to the business success
of three financial businesses.
National Savings and Investments
Matt Silcock, Head of Digital Media, Lloyd Northover
N&SI, a government department and Executive Agency
of the Chancellor of the Exchequer, is the third largest
savings organisation in the UK . With the launch of
their new website they saw a return on their investment
in the site in less than a day. In the two months following
the launch, online sales increased by 1,467%, from £3million
to £47 million. Half of all new sales were to
customers who had never bought an NSI product before.
Royal Bank of Scotland Group
Jim Cowan, Senior Consultant Remuneration & Benefits,
RBS
RBS needed to communicate a potentially complicated
change to their pension provision, introducing choice
to its 100,000 staff. This needed to be achieved whilst
gaining the support of its shareholders and unions without
upsetting the staff or affecting the share price. The
design led solution to a very challenging brief resulted
in an all time high of 60% of the workforce actively
participating in their benefits choice programme with
very few calls and emails to a dedicated pensions help-line.
The RBS share price remained stable throughout the launch
and there was no disruptionj to business.
Man Investments
Richard Parker, Head of Marketing, Man Investments
Man Investments manages £29 billion across 450
funds. Its flagship product, Man IP220, is a structured
capital guaranteed investment product which achieved
returns of 311% over a decade. In 2006 Man Investments
wanted to build on this success by launching a new product,
Man IP220 International. With a design budget of under
£50,000 the solution had a huge impact. When the
offer period closed, the hedge fund had raised £1.2billion
– exceeding targets by 130%. On announcement of
this figure, Man Group‘s share price rose by 4.3%.
To reserve your place please email adam.fennelow@dba.org.uk
for a booking form
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