London, Tuesday 21 April, 3 to 9pm

For more inforation on our regional events please click here

In this interactive Business Briefing, sharpen up your sales skills and explore what it really takes to clinch a deal; from the business principles you should be adopting, to the skills your team require to be consistent, confident and above all, successful at sales.

Who should attend?
Anyone wanting to better understand the skills and principles involved in harnessing and developing their sales skills to produce more productive leads and result in more positive outcomes for their business.

What will be covered?

Revenue vs. Resources

• Business balance - resource before revenue
• Revenue management - revenue can kill
• Resources available to deliver the revenue promise
• The impact of new business on existing clients

Adrian Rasdall, Revenue Matters

Sales best practice - the nuts and bolts

• Identifying the right prospects for your business
• Getting more business from existing and lapsed clients
• Dealing with new business – reality checks, who to target
• Identifying the right people to be dealing with sales in your business

Stephanie Brown, Global Marketing Director, Blue Marlin

International Sales
Michael Peters, Chairman and Creative Director, Michael Peters & Partners

Sales skills

• Body language skills - giving you more charisma and confidence for networking
• The 6 key elements of personal presence that will give you extra authority and influence in business negotiations
• Adjusting your communication style to your audience
• How to make increase your personal impact and effectiveness
• Practical techniques to use at work everyday

Richard Newman, UK Body Talk

Managing your client relationships
Kate Blandford, Kate Blandford Consulting

Closing, measuring and reacting

• Knowing when to close the deal
• Getting it on your terms
• Building the right foundations for successful relationships

Colin Robertson, Managing Director, Blumilk

Speakers

Adrian Rasdall, Revenue Matters

Adrian is an experienced design professional who has built and run his own successful companies - such as The Brandworks. In 2001 Adrian formed Revenue Matters to become a turnaround and business improvement specialist.

Stephanie Brown, Global Marketing Director, Blue Marlin Brand Design

Stephanie has spent the past 16 years developing business and raising the profile of brand consultancies. Joining Blue Marlin as Global Marketing Director last September, she works closely with all of Blue Marlin's offices in developing and implementing new business and client development marketing plans.

Michael Peters, Chairman and Creative Director, Michael Peter and Partners

Michael Peters is a pioneer of the international design industry. For over 35 years he has helped revolutionize the relationship between design and business and his influence on businesses and consumers has been considerable. He has worked with clients ranging from Nike to the BBC.

Richard Newman, UK Body Talk

Richard Newman has been working with body language since 1995, as a trainer, presenter and coach. He has since trained more than 8000 people, from 45 countries, on how to get better results in presentations, sales-pitches, negotiations & interviews.

Kate Blandford, Consultant, Kate Blandford Consulting
Kate has spent the last 20 years in brand development and packaging, half agency side starting at Michael Peters & Partners and half client side, working as Head of Packaging Design at Sainsbury's for 8 years. Kate is now Director of her own business, Kate Blandford Consulting, working as an Independent Consultant.

Colin Robertson, Managing Director, Blumilk

Colin was one of the two founding partners of Blumilk in 1999, establishing the company after several years in publishing and advertising in London.  He is Managing Director of Litewhite Limited and owner of the Blumilk brand name.  Colin has been instrumental in growing Blumilk as a brand founded on providing creative solutions with quality customer service and in placing the business as a respected and professional service provider within the UK.