The DBA is committed to developing the professional standards needed to run an effective and high performing design consultancy in today's market. The Business Briefings series will address challenges raised by our members that impact their businesses daily.

• Do you over-service and under-charge your clients?
• Always beaten down on price?
• End up arguing with the procurement department over cost?
• Find difficulty in articulating the value you add?

How to get what you deserve financially from your client

Articulating the value of design to clients who are only interested in the cost is an age old problem. This seminar will give you and your team key insights into how you can articulate how your work can create competitive differentiation and make a tangible impact on your client’s bottom line. It will give you new ideas and models of excellence that you can apply to your own consultancy.

In order to convince your client of the benefits of your involvement you need to be able to explain how you will add value in a language they will understand.

Date		13 October 2004
Time		3.00pm – 6.00pm
Venue		TBC
Cost		£40 +vat (£20+vat to DBA Members)
Availability		Open to all design consultancies
Tickets		Download booking form or email adam.fennelow@dba.org.uk
Speaker		Raymond Turner

Raymond Turner, Raymond Turner Associates
For nine years Raymond was Group Design Director of BAA, the world's largest privately owned airport company. He is retained by BAA to provide design leadership to their Heathrow Terminal 5 project and is a Board Director of the brand consultancy Marketplace.

Before joining BAA, Raymond was a Board Member and Principal Consultant of Wolff Olins, where he was responsible for providing creative leadership and directing design investment for a number of their major clients including Eurotunnel. Prior to this he was Design Director for London Transport; established and ran Kilkenny Design Consultancy, a multi-disciplinary design practice, for the Irish Government; and was Senior Creative Designer for Gillette Industries.

Download Raymond's presentation here