The DBA is committed to developing the professional standards needed to run an effective and high performing design consultancy in today's market. The Business Briefings series will address challenges raised by our members that impact their businesses daily.

• Do you over-service and under-charge your clients?
• Always beaten down on price?
• End up arguing with the procurement department over cost?
• Find difficulty in articulating the value you add?

How to get what you deserve financially from your client

Articulating the value of design to clients who are only interested in the cost is an age old problem. This seminar will give you and your team key insights into how you can articulate how your work can create competitive differentiation and make a tangible impact on your client’s bottom line. It will give you new ideas and models of excellence that you can apply to your own consultancy.

In order to convince your client of the benefits of your involvement you need to be able to explain how you will add value in a language they will understand.

Date		20 October 2004
Time		3.00pm – 6.00pm
Venue		Elmwood Studios, Edinburgh
Cost		£40 +vat (£20+vat to DBA Members)
Availability		Open to all design consultancies
Tickets		Download booking form or email adam.fennelow@dba.org.uk
Speaker		Lynne Dobney

Lynne Dobney
Lynne is a founding director of The London Design Festival and is responsible for communication, operations and planning. She has wide-ranging experience in identity, design and branding programmes, and management skills in strategic planning, finance, new business, marketing, communications and client services.

From 1997 to 2001 she was Chief Operating Officer of Interbrand, the world’s leading Branding and Identity business, working on projects for British Airways, PriceWaterhouseCoopers, Barclays Bank, Marks & Spencer and many others. Prior to that, as Deputy Chair and Managing Director of design consultancy Newell and Sorrell she was involved in the successful sale of the business to Omnicom in 1997. She is a qualified Business Coach.