* * * * * *
* * * *
* * *
* * *
Home / Events
*
DBA Business Briefing Manchester
*
*
* *

The DBA is committed to developing the professional standards needed to run an effective and high performing design consultancy in today's market. The Business Briefings series will address challenges raised by our members that impact their businesses daily.

The Value of Design
  • Do you over-service and under-charge your clients?
  • Always beaten down on price?
  • End up arguing with the procurement department over cost?
  • Find difficulty in articulating the value you add?

How to get what you deserve financially from your client

Articulating the value of design to clients who are only interested in the cost is an age old problem. This seminar will give you and your team key insights into how you can articulate how your work can create competitive differentiation and make a tangible impact on your client’s bottom line. It will give you new ideas and models of excellence that you can apply to your own consultancy.

In order to convince your client of the benefits of your involvement you need to be able to explain how you will add value in a language they will understand.

 *
 
*
* * *
* *
* * Information & Guidance on:
* *
* *
* *
*
* * *
* * Find a designer
* *
* * Login & Search
* *
* * Register & Search
* *
* *
* *
Date * 17 September 2004
*
Time * 3.00pm – 6.00pm
*
Venue * TBC
*
Cost *

£40 +vat (£20+vat to DBA Members)

*
Availability * Open to all design consultancies
*
Tickets * Download booking form or email adam.fennelow@dba.org.uk
*
Speaker * Ralph Ardill, Imagination

Ralph Ardill, Marketing & Strategic Planning Director, Imagination
Ralph joined Imagination in 1993, and quickly became involved in the Brand Development Group, where he was responsible for defining and developing Imagination's core 'Brand Experience' offer. In 1995, Ralph was appointed as Marketing and Strategic Planning Director. On a day-to-day basis, Ralph is also responsible for leading Imagination's strategic planning input for the agency's key accounts.

Having begun his career as a business analyst for Laura Ashley and product manager for CBS Records, Ralph was previously an account director at the brand identity consultancy Sampson Tyrell. He holds an MBA in Management Science from the University of Warwick.

Download Ralph's presentation here

 *
*
Contact Us * * * Join * * * Top * * * Back * * * Print
*
Design Business Association - 35-39 Old Street - London EC1V 9HX
T +44 (0)20 7251 9229 - F +44 (0)20 7251 9221
Terms and Conditions
*
Site designed and developed by Lloyd Northover
*
* * *
  Home
*
  About dba
*
  Membership
*
  Services
*
  Training
*
  Events
*
  Events
*
  Awards
*
  Find a designer
*
  DBA Experts Register
*
Our Supporters
*
* * *
* *
* *
  Member Login
* *
  Username:
 
* *
  Password:
 
* *
 
*
* *
* *
* * *
* Back to Top
* * * * * *