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Effective Design in the Public Sector

As part of the Liverpool Design Symposium 2009 Details
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Wednesday 4 November 2009

Liverpool

Effective communication calls for design that really works. It's been proven time and time again.

Change is the constant in the public sector. Budgets are being sliced. Both client and designer need to understand how best to drive the effectiveness of their collaboration.

Increasingly national and local policy is looking for improved services and customer behaviour change enabling people's lives to be longer, healthier, and happier. The emphasis has shifted away from outputs to outcomes. Effectiveness is the absolute driver. Knowing where you are going helps steer you to get there.

Increasingly clients are turning to their designers to use their creative thinking ability in a different way.

This event aims to bring together communication and marketing professionals from the public sector, along with designers, for a lively afternoon looking at how you can drive results through design.

Join us and gain a better understanding of:

  • How both sides can work collaboratively to get the best from the relationship.
  • What is effective design and how you can measure it.
  • Design effectiveness success stories:  illustrating the importance of design and the scale of what can be achieved.
  • What designers need to do to respond to the changing needs of increasingly sophisticated public sector professionals.


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Speakers

Peter Mills, Consulting Director, The Team

Peter Mills is a consulting director at The Team, a London-based integrated creative communications agency, working widely in the public sector. With 20 years' experience in public relations, brand and design consultancy he has worked on national, European and global projects for clients such as the UK's national health service, Canon Europe, Nokia, BBC, The King's Fund and Big Lottery Fund. He and his team have won numerous awards for the effectiveness of their work.

Peter writes and speaks on the role and importance of branding and design effectiveness, particularly in the public sector. He is a member of the Association of Graduate Recruiters, Chartered Institute of Public Relations, where he is a Pride judge, and the teaching faculty of the Design Does It training initiative from the Design Council and the Design Business Association. He is a member of the international scientific committee for the Royal College of Arts inclusive design challenge and a member of The Information Standard engagement and development board.  He is also managing editor of In View , an award-wining UK journal on leadership for board-level leaders in the NHS.

Siân Prime

Siân is a trainer, facilitator, coach, academic and consultant. She has hands-on experience of running creative businesses as well as being a lecturer in creative entrepreneurship and management. Knowledge gained from direct, industry-based experience combined with the learning benefits associated with her academic career ensure that all her work is highly context-specific and results focused.

 

Siân has also worked for clients to create development strategies and delivery frameworks for a range of organisations across sub-regional, regional and national territories. For example, she has worked for IIMB in Bangalore and nationally for the National Endowment for Science, Technology and the Arts (NESTA) and for the Cultural Enterprise Office, Scotland . She's also worked within a number of sub-regions to deliver business advice, training and coaching for creative individuals and organisations.

 

Siân developed the Cultural Enterprise Office in Scotland from its opening in 2001 to the time that it was ready to deliver its service, establishing the methodology for business advice and training that is still employed. She worked with the original Creative Pioneer Team at NESTA and was responsible for the content and delivery of The Academy – NESTA's residential enterprise development programme for highly talented individuals, she has since developed the material for Insight Out and Starter for Six, enterprise training programmes for innovative businesses.

 

She has been involved in developing 90 design agencies and advising NESTA on their new Creative Economy programme. More recently she has advised the Clore Social Leadership Programme as well as coaching recipients of NESTA's funding programme for innovation in health. She is course leader for Goldsmith's College's MA in Creative and Cultural Entrepreneurship.


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Date * Wednesday 4 November 2009
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5.30pm - 6.30pm
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Venue * LJMU Design Academy, Duckinfield Street,
Off Brownlow Hill, Liverpool L3 5YD
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Tickets *

DBA members £25+vat

Non members  £35+vat

To book your place/s download our booking form here
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Speakers * See programme

 

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