There are many myths about “great” leaders. Perhaps you’ve wondered whether you are one (or could become one) of those great leaders.
This workshop will help you to identify where your strengths lie; whether you are an entrepreneur, a manager or a great leader (or even a bit of everything). We will show you why some management teams are more successful than others at building great agencies. By understanding the strengths and weaknesses of such teams you will learn to recognise your own strengths and limitations, and those of your team, and how they might impact on your ability to grow your business.
You will learn:
-
A holistic approach to leading an agency.
-
What makes an agency special.
-
Why setting goals is so important.
-
What a leader’s role is.
-
What behaviours make leaders successful.
-
What your core leadership competencies are and how they might affect your chances of success.
-
What characteristics your team needs to be even more successful.
-
What type of culture exists in your agency.
-
What small changes you could make to improve your chances of success.
Speaker
Allison McSparron-Edwards
Having started life as a rock loving geologist, Allison decided to move into the world of commerce and people management, qualifying first as a Chartered Accountant and then as a Business Psychologist with the Open University. She is also a certified Psychodynamic Counsellor, a qualified coach and a member of BACP and the IOD.
Allison has worked largely for service sector businesses, starting at one of the top 5 consultancies, then using her management skills in a multinational relocation business, before moving on to the marketing and communications sector. She has worked at board level in local, regional and London agencies, applying strategic thinking, developing businesses and people, and improving commercial returns. Allison combines a shrewd business sense with the ability to understand the human issues involved in any group working together.
With 30 years commercial experience, Allison has worked (at board level) as a Director, Consultant, NED and M&A specialist.
Her commercialism, intuition and energy helps her identify and resolve problems for individuals and organisations providing clients with demonstrable business improvements and revitalised focus and direction.
|
