| The
digital arena is by far the fastest developing industry
in the marketplace today. The digital platforms have
shifted from 'disruptive' to 'productive' allowing companies
to reach their audience through new avenues.
But how do
you adapt your website to help support your new business
strategy and what tools and knowledge do you need to
have in place to see the return on your investment?
Just how do
you maximise the new business potential of your existing
website?
We will be
covering lots of actionable thoughts and suggestions
on how to take the first steps to using digital to harness
new business - all tech-speak will be limited, we promise.
The event is based on what's working in new business
right now, what makes your website a more effective
new business tool and a helicopter view of the best
current web examples.
What
we'll be covering:
From
passive to proactive
-
What is your website for - what messages should it convey?
-
The website as a publishing medium
-
Expressing a point of difference and a personality
Some
practical new business ideas
- Exploring
a range of online new business ideas - practical examples
that work
What's
happening out there?
-
Looking at some of the best (and worst!), most interesting
agency websites
-
What can we learn?
Speaker:
Jonathan
Kirk, Consultant, Up to the Light
Jonathan is
a business advisor and is a member of the DBA's Experts
register. He challenges some of the ingrained
assumptions that exist in our industry and offers exclusive,
insight-led advice. He has been New Business Director
at Fitch and EHS Brann.
Tickets:
DBA members £20+vat
(£23.50)
Standard price £30+vat (£35.25)
Agenda:
08.15am
Registration and breakfast
08.30am
How to make your website deliver new business
09.30am
Q&A
10.00am
Close
Date:
Tuesday 30
March 2010 - SOLD OUT
Tuesday
13 April 2010
Location:
London
Venue:
De Santis, 1 Old Street, London EC1V 9HL
Map of venue
click
here
To
book your place/s, for the new date
please complete our booking
form and return to Kerrie at kerrie@dba.org.uk
or fax to 020 7251 9221
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