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The digital arena is by far the fastest developing industry in the marketplace today. The digital platforms have shifted from 'disruptive' to 'productive' allowing companies to reach their audience through new avenues.
But how do you adapt your website to help support your new business strategy and what tools and knowledge do you need to have in place to see the return on your investment?
Just how do you maximise the new business potential of your existing website?
We will be covering lots of actionable thoughts and suggestions on how to take the first steps to using digital to harness new business - all tech-speak will be limited, we promise. The event is based on what's working in new business right now, what makes your website a more effective new business tool and a helicopter view of the best current web examples.
What we'll be covering:
From passive to proactive
- What is your website for - what messages should it convey?
- The website as a publishing medium
- Expressing a point of difference and a personality
Some practical new business ideas
- Exploring a range of online new business ideas - practical examples that work
What's happening out there?
- Looking at some of the best (and worst!), most interesting agency websites
- What can we learn?
Speaker:
Jonathan Kirk, Consultant, Up to the Light
Jonathan is a business advisor and is a member of the DBA's Experts register. He challenges some of the ingrained assumptions that exist in our industry and offers exclusive, insight-led advice. He has been New Business Director at Fitch and EHS Brann.
Agenda:
08.15am Registration and breakfast
08.30am How to make your website deliver new business
09.30am Q&A
10.00am Close
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