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Managing Creatives & Creativity
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Being an Effective and Confident Creative Director

A DBA workshop with David C. Baker

Wednesday 10 November 2010, London

This is a DBA Member only workshop

An interactive workshop for anyone within the design industry who manages the creative process.

This re-vamped one-day workshop was developed especially for design, advertising, interactive and PR agencies, and it is crafted to cover everything about being both an effective and satisfied creative director.

Anyone who manages the creative process will find it to be a must attend training workshop, whether that person is a managing director, creative director, design director, art director or just someone soon to be promoted to a role that includes managing people or the creative process.

During the workshop you will learn:

 - What your role should be

 - Whether you are a good fit for it

 - How to perform that role well

 - How to adjust for your own strengths /weaknesses as you deal with creatives

 - How to find and screen good creatives

 - How to guide the careers of those in your care

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"If you're looking to improve the performance of your creative team, look no further than David. His experience with hundreds of agencies and in-house teams is invaluable. His insight and solutions are on point and his straight-forward approach is refreshing without wasting valuable time".

Nick Rice
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Most importantly you'll be walked through the choices you'll have to make in transitioning from doing the work to stepping away from such a hands-on role.  You'll also learn why you need to let your design skills wither a bit and work on your copywriting skills instead.

During the workshop David will be presenting new research undertaken about the role of the Creative Director, all based on a forthcoming book on the subject. This will be the first time that this research will be presented in the UK.

Speaker:
David C. Baker, Recourses
David C. Baker is the principal of ReCourses, a US management consulting firm that works exclusively with small service providers in the communications industry.

As a young boy, David grew up in Guatemala, living with a tribe of Mayan Indians until the age of 18, after which he moved to the United States. He founded ReCourses in March, 1994.  Since then he has advised hundreds of independent firms and in-house departments.

He has been a frequent speaker at nearly every industry conference in the US (including HOW, AIGA and MYOB) and a frequent contributor to nearly every US industry publication.  He is the leading management consultant to the creative service industry, helping principals for a dozen years. He is also the author of the forthcoming RockBench title 'Managing (Right) for the First Time', which is due to be released later on this year.

David and his work have been discussed in the Wall Street Journal, USA Today, Inc. Magazine, and BusinessWeek.

This is a DBA Member only workshop

To find out how to become a member email John.
Date:
   Wednesday 10 November 2010
Time:
   9.30am - 5.00pm
Venue:
   Trafalgar Events, 8-9 Northumberland Street, London WC2N 5DA. For website click here
Tickets:
  

DBA Member £449+vat
Bookings:
   To book your place/s, please complete our booking form and return to Kerrie at kerrie.mcgahan@dba.org.uk or fax to 020 7251 9221

 
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