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DBA London Masterclass:

Cobra Beer, from Bangalore to Bedford
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Aimed at both clients and design consultancy leaders, this series features high profile figures from different industry sectors talking about both the tangible and intangible impact of design on their organisation.

This is your chance to hear the incredible story of the Cobra Beer brand.

Karan F. Bilimoria,
Founder and Chief Executive, Cobra Beer

With no prior knowledge of the marketplace, Karan Bilimoria entered the most competitive beer market in the world opposite long established giant brands and at a very difficult time - the first shipment of Cobra was imported in the UK in 1990, at the start of a recession. Managing to thrive in the face of adversity, the latest part of Cobra Beer's success story is its use of effective design with dramatic results.

 

As a direct result of a new bottle design Cobra Beer managed to maintain its Indian restaurant loyalty base and break into the mainstream beer market, competing with the premium brands. Within a year sales and gross profit were up by over 30% and Cobra beer is now one of the fastest growing beer brands in the UK, with a current turnover of £65 million at retail value.

 

“Cobra's new packaging has been truly impressive. The resulting sales and distribution growth is amazing and is a direct result of the design concept. It has perfect relevance to our objective of breaking into the mainstream market” Karan Bilimoria, Founder and Chief Executive of Cobra Beer.

 

 

Date * 3 November 2005
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Time *

6.30pm to 9.00pm
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Venue *

London
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Cost *

£50 +vat (£58.75)

£25 +vat (£41.13) for DBA members
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Availability * Open to all
 
Tickets *

Download your booking form here

Or email

hannah.paterson@
dba.org.uk
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The DBA Masterclasses are a unique series of presentations, which act as an exciting forum for debate about the value of investing in effective design. Each event will also provide the opportunity to network with other leading business people.

 

The series is aimed at both clients and designers, so if you have a client who needs to see evidence that design really is a strategic tool, then bring them with you.

Download your booking form here
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