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Aimed at both clients
and design consultancy leaders, this series features high
profile figures from different industry sectors talking about
both the tangible and intangible impact of design on their
organisation.
Hear Andrew Keeble
tell the inspiring story of how this local product leapt out
of the chiller cabinet at consumers.
Andrew
Keeble,
Director, Manor Born
Debbie and Andrew Keeble, a farming couple in north Yorkshire,
made and sold what they considered to be the best pork sausages
on the market. The only problem was they were sold under the
brand name 'Manor Born', a reference to the 1970s television
sitcom, and the packaging featured generic clip art illustration
of a farm. The manufacturers approached Elmwood with a view
to increasing sales and achieve a greater presence in supermarkets.
Elmwood believed both the name and packaging were holding
the product back. In a food market obsessed with source and
authenticity, the generic images and jokey name conveyed neither,
which in turn failed to create brand loyalty or consumer confidence.
The rebranding and new packaging of Manor Born sausages led
to their monthly turnover shooting up by 57% in 3 months -
a result achieved with no other communication and no price
changes.
If you have a client who needs to see evidence that design
really is a strategic tool then bring them with you.
| Date |
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10 May 2005 |
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| Time |
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7.00pm to 9.00pm |
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| Venue |
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Leeds
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| Cost |
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£70
+vat (£82.25)
£35
+vat (£41.13) for DBA members |
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| Availability |
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Open to all |
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| Tickets |
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Download
your booking form here
Or email
elaine.mcdevitt@
dba.org.uk |
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