Aimed at both clients and design consultancy leaders, this series features high profile figures from different industry sectors talking about both the tangible and intangible impact of design on their organisation.

Hear Andrew Keeble tell the inspiring story of how this local product leapt out of the chiller cabinet at consumers.

Andrew Keeble,
Director, Manor Born

Debbie and Andrew Keeble, a farming couple in north Yorkshire, made and sold what they considered to be the best pork sausages on the market. The only problem was they were sold under the brand name 'Manor Born', a reference to the 1970s television sitcom, and the packaging featured generic clip art illustration of a farm. The manufacturers approached Elmwood with a view to increasing sales and achieve a greater presence in supermarkets.

Elmwood believed both the name and packaging were holding the product back. In a food market obsessed with source and authenticity, the generic images and jokey name conveyed neither, which in turn failed to create brand loyalty or consumer confidence.

The rebranding and new packaging of Manor Born sausages led to their monthly turnover shooting up by 57% in 3 months - a result achieved with no other communication and no price changes.

If you have a client who needs to see evidence that design really is a strategic tool then bring them with you.

Date		10 May 2005
Time		7.00pm to 9.00pm
Venue		Leeds
Cost		£70 +vat (£82.25) £35 +vat (£41.13) for DBA members
Availability		Open to all
Tickets		Download your booking form here Or email elaine.mcdevitt@ dba.org.uk